March the 15th, 2023 - Croatian product exports to nearby Austria are very encouraging indeed, with excellent growth recorded within the SPAR retail network recently.
As Poslovni Dnevnik writes, Croatian manufacturers and Croatian product exports are only continuing to achieve absolutely excellent results when it comes to selling their own products through the SPAR sales network in Italy, Austria, Slovenia and Hungary.
The total level of Croatian product exports circulating within SPAR stores increased in the aforementioned neighbouring or nearby countries compared to 2021 to 38.6 million euros, or by 36 percent. The total realised turnover for those same Croatian manufacturers through the SPAR retail network is now higher than 143 million euros.
The largest increase in Croatian product exports in 2022 was recorded in Austria, where sales of well-known Croatian products such as Podravka's Linolada and Vegeta and Atlantic's Cedevita grew the most. Grasevina Kutjevo and Badel Pelinkovac also recorded significant growth.
On the neighbouring Slovenian market, the most growth was achieved by the brand Violeta, which produces its own brand of wet wipes for SPAR. The data show that Slovenians also like traditional Slavonian products of the DOBRO (Good) brand marketed by Zito d.o.o., while the Italians still remain loyal to Croatian cod and Zigante truffles.
"We're glad that in addition to large Croatian manufacturers such as Podravka and Atlantic, more and more medium-sized and even small companies are achieving significant growth through the SPAR sales network," said Helmut Fenzl, president of the SPAR Croatia Management Board.
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