Located in Gorski kotar, the Kupa valley represents an amazing destination with untapped potential for tourism. Even though it's popular with visitors for its numerous options for active vacation, the prospect for tourism growth still heavily exceeds the current offer. One just needs to look at the campsite ratio on both sides of the river - Slovenia: 30, Croatia: 0.

As Croats continue to pack up and leave in search of better living conditions in countries whose governments aren't falling apart, the tourism industry is seeing an ever-increasing number of visitors.

What happens when a whole town becomes a heritage museum of sorts? Good things happen.

Frederic Swierczynski is the first person to ever dive to the bottom of the Red Lake in Imotski.