August the 26th, 2021 - The very young but already successful Croatian company Amodo has created a new and innovative ''pay as you drive'' concept which is sure to win over many drivers.

As Poslovni Dnevnik/Marina Bilus writes, just five months since its debut here on the Croatian market, the Croatian company Amodo, which until recently gained an exceptional reputation exclusively through international business, continues to transform the local insurance industry.

This globally renowned insurtech company, led by Marijan Mumdziev, achieved its first cooperation with insurers in the Republic of Croatia back in March, when Croatia Osiguranje (Insurance) launched LaqoPrevent, based on the the Croatian company Amodo's own platform.

Now, however, Amodo is joining forces with Uniqa Osiguranje, which, thanks to the smart solutions of this startup, has offered customers a pioneering innovation, even on the European scale - the Smart Kasko product.

As the name suggests, it is a comprehensive insurance that, thanks to the innovative Amodo platform, is fully digitalised, so the client has complete control over its contracting and use, through the app for mobile phones.

The real "revolution" in the Croatian company Amodo's innovation lies in the very structure of this type of comprehensive insurance because customers are offered two models of this product. The first is, let's say, basic and closest to the classic comprehensive insurance where the policies are paid annually. But the second model is truly the result of the “Pay As You Drive” concept, which has come to life in the global insurance industry with the flourishing of fintech.

Simply put, the client pays for this type of comprehensive insurance depending on the planned mileage, so they're offered several options - 100, 300 or 1200 kilometres, and they can then select them on a prepaid basis via the mobile app. So, the driver pays literally as much they drive.

Users can try the app out for free for 30 days, following their driving style, which is rated, and each with a ''score'' of more than 60 provides them with free kilometres that they can use when buying an extended package.

"Smart Kasko is the future of safe driving, a digital innovation we created by thinking about the needs of a client who doesn't want to pay for a full Kasko policy but instead just wants to pay depending on how much and how they drive," explained Sabine Usaty, CEO of Uniqa Osiguranje, adding that the move will increase safety, raise awareness of responsible driving, and with all this, it is still extremely easy to use.

"This is the most innovative ''Pay Per Mile'' insurance product at the European Union level," Amoda CEO Marijan Mumdzhiev stated, emphasising that the Croatian company Amoda, as a European insurtech leader, is especially pleased to realise cooperation with innovative companies in the insurance industry on the Croatian market because "they are jointly transforming the entire industry."

The Amoda and Uniqa project is also proof that Mumdziev foresaw well that numerous innovations on the Croatian insurance market were soon to take place.

For more, follow Made in Croatia.

August the 24th, 2021 - The Croatian Mambar jewellery brand, known so far for its earrings, is planning to put more products out onto the demanding market, including other jewellery pieces and home decorations.

As Poslovni Dnevnik/Marta Duic writes, two Croatian sisters, Margita and Marina Gombar, are the creative minds behind the Croatian Mambar jewellery brand. As they explained themselves, from the very idea for the look of their earrings to the finished product, they needed up to a week.

The Croatian Mambar jewellery brand is currently a brand that sells solely earrings, but they plan to expand their offer with necklaces and bracelets, and since they also make other things in their free time, it is likely that one day, Mambar will become a brand that will expand beyond the ''confines'' of jewellery.

The Croatian Mambar jewellery brand's owners explained that they've been doing creative things for their entire lives, from sewing clothes, painting and making things, so the idea of ​​selling their earrings came to them quite naturally.

''Two to three years ago, the idea was born so that together we could make and sell the jewellery that we'd already made for our own use and as gifts to family and friends, and in 2020, we launched the Mambar brand,'' revealed Margita Gombar.

''When we figure out which direction we want to go with the making of the earrings, we make all the shapes in a couple of days and put them to bake, over the next two days, we test the durability of the product, then we bake them again and assemble the earrings into a final product that the customers see. However, in addition to earrings, we also pay attention to our packaging, and we dedicate a lot of time to personalising the package,'' noted Gombar.

They advertise their products mostly through Instagram, and then through Facebook, and ordering is possible not only through social media but also through their e-mail address. Gombar noted that they also receive orders for jewellery according to an individual customer's personal taste, but it seems that their customers really like their existing designs from shape to colour very much.

Although their main guiding thread is jewellery, Gombar revealed that they don't want to stop there. Namely, as she said, they have always been interested in decorations and accessories for the home, so they don't want to limit themselves only to jewellery. However, the most important thing in this entrepreneurial story is for them to stay in this together and respect each other’s ideas.

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August the 20th, 2021 - One Zagreb company has been busy transforming its business model and incorporating new technology, putting them on the path to becoming a regional leader in their segment.

As Poslovni Dnevnik/Darko Bicak writes, the Zagreb metallurgical-technological company Laser Inženjering (Engineering), which primarily deals with laser metal cutting, is currently in the process of transforming its business model and integrating 4.0 technology, which should enable them to become the leading regional innovative service centre for metal cutting and machining by 2025.

As Andjelko Kascel, the owner and director of this Zagreb company explained, as the company is branded, their goal is to form the first service centre with all the cutting technologies that are known and used across the rest of the world.

“As the demand for other metal cutting technologies grew, we also trained in stages for pipe cutting, water jet cutting, plasma cutting and autogenous cutting. In addition to specialising in providing metal cutting services, we've introduced complementary technologies and processing services such as metal bending, welding, the fabrication of metal structures and assemblies and metal protection, to provide our customers with a more complete service and a more competitive price,'' explained Kascel, whose company is celebrating seven years of doing business.

He added that despite strong competition, both from Croatian and foreign companies, and an unfavourable economic environment and difficulties in finding suitable employee profiles, they've maintained a leading market share in the provision of metal cutting services here in the Republic of Croatia. According to him, this is now the impetus for this Zagreb company to realise their leading position in other processing technologies and to position themselves more strongly in the European Union.

"We're orienting our business to the EU's western market, which sets higher business standards and separates us from the competition. Although the coronavirus pandemic has alleviated this issue a bit, the lack of skilled labour is still a big problem for enterprises, and it remains so for us, as we currently have 43 workers. This challenge is a reflection of the continued disregard for strategic priorities at the state, economy and education levels. Failure to deal with all this has accelerated the emigration of able-bodied people to better and safer employment positions abroad. The solution lies in structural reforms that will enable stable economic growth that will affect the demand for quality labour and economic migrants will begin to return to Croatia,'' said Kascel, adding that this problem is forcing them to take new steps.

"When investing in new technology without an adequate skilled workforce, productivity isn't expected and the results are only a little better than the previous ones. That said, if we have large investments and an initial higher cost, then we have the effect of compensatory feedback. That's why we have a strategic plan to establish an education centre and train our own staff,'' this Zagreb company director explained.

Kascel owned a business in Austria for many years, and then he decided to try his hand in Croatia as well. He recalls that in starting a business here, challenges arose that aren't standard in the west.

“This refers to bureaucratic hurdles and the perception of the majority of the public that an entrepreneur starts a business because he has the protection of local policy, bankers, inspections… But my key challenges involved providing adequate start-up capital for space, machinery and equipment, selecting and recruiting experienced staff from the metal industry, allocating raw material suppliers and gaining our first customers. There's also the constant management of risks and changes,'' explained Andjelko Kascel.

He is particularly bothered by the perception in the west that we're a country of "bricks, concrete and tourism", which affects the attitude that foreign partners and financiers have towards entrepreneurs and investments in the Republic of Croatia.

"It's very difficult to fight for the position of a serious supplier or partner, so we're left to ourselves. We know that the banks are foreign-owned, and any financing in production is difficult. Although we have the support of EU funds, so people's perceptions of us have improved a bit, but it's still difficult to secure favourable capital for production,'' concluded Kascel.

For more, follow our business section.

August the 15th, 2021 - Many Croatian enterprises are hoping for a slice of the European Defense Fund's proverbial cake, worth a massive 7.8 billion euros in total.

As Poslovni Dnevnik/Darko Bicak writes, the European Defense Fund (EDF) has a huge 7.9 billion euros at its disposal, which will be distributed to companies from the military-industrial complex of the European Union, and Croatia, especially the Zagreb-based Dok-Ing, is counting on some serious sums.

However, as almost all European funds have some specifics to them, EDF has the condition that companies from the smallest European Union countries, such as Croatian enterprises, must participate in a specific project.

This was also the key reason for the recent signing of the Business Cooperation Agreement on applications for the European Defense Fund between the Croatian Defense Industry Competitiveness Cluster (HKKOI) and the Estonian Industrial Association of the Security and Defense Industry (EDIA).

The Croatian cluster has already signed a similar agreement with Portugal, and the same has been announced for September with the same institution in neighbouring Slovenia.

As explained by Gordan Pesic from HKKOI, Dok-Ing's business development manager, this is an important step for withdrawing money from EU funds, but at the same time a complementary cooperation of partners in the development and improvement of products that will be globally competitive.

In this particular case, it is a matter of joining forces on the upgrade of the recently introduced Dok-ing modular robotic system called Komodo.

"We're targeting connections with industry associations across individual European countries that we estimate have companies with complementary technologies, and based on that, this cooperation is reduced from the national and institutional level to the level of the companies themselves. In this way, companies can create consortia to apply for the future European Defense Fund,'' Pesic said, adding that EDF came to life last month, and that he expects that Croatian enterprises will be able to contact it in as early as 2022.

For now, he says, it isn't possible to estimate just how much capacity the Croatian industry has to withdraw money because it will depend on quality projects.

In addition to that, all of the companies participating in this model, whether they be Croatian enterprises or those from another EU member state, have to have cooperation with the national Ministry of Defense in order to define the technical and tactical features by which the industry would then develop the technology.

With EDF, the ice should be broken for Croatian enterprises by Dok-Ing itself, which will develop the technology for its base platform of the autonomous diesel-electric system Komodo.

“So far, three Croatian enterprises are involved in the project, Dok-Ing itself, which developed the platform, us, the Osijek-based technology company Orqa, which is best known for its smart drone control glasses, as well as for low-latency video information technology, and now the project also includes three Estonian companies that will develop real-time information processing technology,'' said Ivan Jelusic, the founder of Orqa.

It was announced that more partners are set to join the project, although for now they didn't want to talk about any names specifically.

The Estonian cluster

Ingvar Parnamae, a member of the Board of Directors of the Estonian EDIA, pointed out that the defense cluster there includes 107 private companies that generated 209 million euros in revenue back in 2019, of which 100.3 million euros were from exports alone.

He added that most of their members are focused on high technology, be it cyber security, border control, communications, electronic warfare, military medicine, all the way to robotics, drones, simulators and protective equipment to combat vehicles and vessels and equipment for them.

At the end of June, Dok-Ing, a global leader in the production of autonomous vehicles for demining, mining and firefighting, presented its new project - Komodo, which, as they say, is a synthesis of all of the previous knowledge and technology of this company in one single product.

For more, follow our business section.

August the 15th, 2021 - Croatian Miret tennis shoes, which place the environment first, are gaining in popularity not just here within the country, but as far afield as the United States of America and Japan.

As Poslovni Dnevnik/Ana Blaskovic writes, caring for the environment is the latest big deal for the corporate world, but while for many it is just a good PR story and little else, this philosophy has been well and truly lived and breathed by the Croatian startup Miret since day one. The entrepreneurial project of producing tennis shoes without a negative impact on the environment was conceived by two brothers, Domagoj and Hrvoje Boljar.

“This project is a kind of homage to our father who had the Mr. Joseph shoe factory in the 1990s,'' says Domagoj, a bachelor of business economics. With his brother, an industrial designer, he wanted to continue in the shoe business, but then came the crisis of 2008 and their business, like so many others, simply began to sink.

Meanwhile, their father fell ill and several years encompassed by hard business struggles followed. At that time, they launched the Jots brand, under which they launched ''crossover'' trainers, a combination of classic footwear and sport trainers for the first time on the market.

This put them in the focus of well-known luxury brands such as Krisvanassche, Paco Rabanne, ETQ, Lemaire, for which they designed and developed products and honed their knowledge. After all the ups and downs, the crisis and lack of capital prevailed and the Mr. Joseph shoe factory was sadly forced put the key in the lock.

In parallel with the struggle for the family business to keep its head above water, the idea of ​​Miret was born. ''One day I walked into my brother’s office while reading an interview with French industrial designer Philippe Starck in which he stated that everything he did in his life was rubbish because he contributed to the wave of consumerism with all the negative consequences,'' he recalls.

Back then, much like today in some sectors, not much thought was given to sustainable business, microplastics, ocean and sea pollution, and the footwear industry was completely blind to its huge negative impact on the planet.

"Hrvoje said he wanted to go the other way and that's how the idea of ​​developing trainers that would be compatible with nature came about," he says.

The first nature-neutral trainer was made from hemp back in 2016, serving as a test of whether there might be any interest out on the market for such a product. This was followed by a painstaking search for suppliers of eco-raw materials to replace the standard ones, and today, Miret is cooperating with 16 suppliers from nine EU countries. It offers a high and low trainer made of 97 percent natural materials, mostly made of plants and not leather due to the way Miret tennis shoes are processed.

One model is completely vegan - it includes absolutely nothing of animal origin. For example, the interior is made of hemp because it breathes and is odor resistant. The ergonomic insole is made of bacterial resistant cork, the laces are made of eucalyptus, the reinforcement is made from corn...

"All of the raw materials we use for Miret tennis shoes must meet environmental and technological standards, be sustainable and aesthetically acceptable. Ultimately, ecology is the basis of all decisions for development and production, but the only thing that can bring long-term change to the environment is the market,'' says Domagoj Boljar.

Things changed for the better around 2018; the market had matured a bit by then, there had been talk of sustainable business, problems with plastics, Greta Thurnberg had appeared, and here in the Republic of Croatia, the blossoming startup ecosystem had gained more concrete outlines.

"The first support we received came in the form of 15,000 euros through the Climate-KIC Accelerator, which was implemented by Zagreb's Zicer, and since then our story has been positively rolling along,'' says Domagoj Boljar. Miret then secured a pre-seed investment of 50,000 euros.

After the initial capital role, Miret raised another 70,000 US dollars in their kickstarter campaign, 30,000 euros in the third phase of the Climate-KIC Accelerator, and in September last year, Fil Rouge injected another 250,000 euros.

New markets

The Croatian startup ecosystem has been completed this year, he adds. "The proper preconditions have been created and incredible things have been happening, after Nanobit, Infobip, Infinum and Rimac, it can be said that Croatia had its ''Skype moment'' as Estonia had not long before it. There will be some great acceleration, great opportunities are opening up here,'' points out Boljar, and as one of the most significant of those things, he mentions the change in the mindset which is of paramount importance.

The business philosophy of the Boljar brothers and their Miret tennis shoes includes direct communication with their customers and consumers, without intermediaries and additional margins, and their base is online shopping. Although they have targeted Europe for ease of logistics and returns, environmentally conscious customers in the US, Japan and Australia are walking around with Croatian Miret tennis shoes on their feet.

''We want to be tied to the company in the long run. We have accepted the investment game, we're aware that in the next five years there will probably be an exit of investors. It is important to us that the vision, mission and values ​​of a holistic approach of minimal environmental impact remain cemented,'' Boljar says of the next five years.

As is the case with electric cars, more and more brands from the footwear industry recognise (and respect) environmental issues, and Miret sees them partly as a competition and partly as comrades.

"If we want solutions to become mass solutions, then products must not become a luxury, there must be no green premiums, that's the only way we can change things," says Domagoj Boljar.

For more, follow Made in Croatia.

August the 14th, 2021 - The Croatian Orljava factory in Pozega has been in operation for 75 years now. The well known textile factory will soon unfortunately have to close its doors forever.

As Poslovni Dnevnik writes, after 75 years of business, the famous Croatian Orljava factory, is shutting down. At a recent gathering of the factory's employees, it was confirmed that most of the workers will need to find new jobs. The state, which owns the factory, hasn't reacted to the accumulation of debts and the deteriorating situation for years. It didn't even bother to secure the promised partner.

After spending almost three decades in one secure workplace, longtime Croatian Orljava factory employee Lucija came to collect her things. ''I feel miserable, depressed, useless, rejected. Simply rejected,'' said Lucija Kljajic for Dnevnik Nova TV.

The factory ended up in bankruptcy due to million kuna debts. The final blow was dealt by their German partner which saw the cancellation of any further orders. The owner of the factory - the state, had previously promised to look for a strategic partner, but there has, rather unsurprisingly, absolutely no progress.

"Unfortunately, the people from the Government who are supposed to work on it are completely inactive all summer, so the bankruptcy trustee was forced to reduce the number of employees, reducing that number down to an absolute minimum given that there's simply no money for salary payments,'' said Mario Ivekovic from the new union.

The Croatian Orljava factory's problems have been piling up for years now and the state finally got involved in the settlement back at the end of June, when, after protests, it paid workers three legally guaranteed salaries. "The state is deaf, it doesn't want to help us. It's difficult for us, we'd all like to stay and work,'' said the union commissioner Mirela Bonic.

"We know we didn't deserve for this to happen. It's unfortunate that the real culprit won't ever be held accountable, and us poor people are being forced to leave,'' said Kljajic. According to the collective agreement, they are entitled to severance pay in the amount of eight gross salaries, but the question is not only when they'll receive it, but if they ever actually will after so many false promises.

The fight also awaits the bankruptcy trustee who is refusing to give up entirely on the search for a partner. Only the state is causing issues. "They're the ones who didn't care,'' Ivekovic stated.

For more, follow our business section.

August the 8th, 2021 - The number of Knin enterprises has increased by almost 30 percent in the last decade alone, which is excellent news for this otherwise often forgotten (at least economically) part of inland Dalmatia.

As Poslovni Dnevnik/Darko Bicak writes, in the ten-year period from 2011 to 2020, the number of Knin enterprises has increased from 76 to 98, marking an increase of 28.9 percent, according to data from the Financial Agency (Fina) presented on the occasion of the recent Victory Day. This celebration is traditionally and historically associated with Knin, where every year on August the 5th, the central celebration takes place.

During this period, the number of employees in Knin also increased, from 653 workers in 2011 to 684 in the previous year, which is a 4.7 percent increase. The total revenues generated by Knin enterprises during the observed period were the highest of all back in 2011, when they amounted to 429.2 million kuna, and the lowest in 2018 with 163.7 million kuna.

Throughout the observed period, Knin enterprises operated positively, with the highest net profit in the amount of 15.8 million kuna in 2020, even when compared to pre-pandemic 2019 when their net profit amounted to 12.1 million kuna, recording significant growth of 30.7 percent.

Compared to the result in the initially observed year, 2011, when the net profit amounted to 9.7 million kuna, the generated net profit in pandemic-dominated 2020 was higher by 63.2 percent for Knin enterprises.

The share of Knin enterprises back in 2020 in the number of companies headquartered in the wider Sibenik-Knin County stood at 3.7 percent, in terms of the number of employees, 5.5 percent, in terms of total revenues 3.4 percent, in terms of total expenses 3.4 percent, in profit periods 4.8 percent and in loss periods - 0.5 percent.

The average monthly net salary calculated for employees of Knin enterprises back in 2020 amounted to 4263 kuna and is 20.2 percent lower than the average monthly net salary calculated for employees of companies based in the wider Sibenik-Knin County, where it was 5342 kuna.

For comparison, the average monthly calculated net salary of employees in enterprises at the level of the whole of Croatia in 2020 amounted to 5,971 kuna and is higher by 40.1 percent than the average monthly net salary calculated of employees working for Knin enterprises, and is 11.8 percent higher than the average net salary of employees of companies based in Sibenik-Knin County.

According to the total revenues recorded back in 2020, the most successful companies in Knin are: Transport beton Lubina with 19 employees and 36.5 million kuna in total revenues and Efficient Powerful Successful with 248 employees and 36.3 million kuna in total revenues.

The company Transport beton Lubina was founded back in 2007 as a small family company, and today it has successfully spread throughout Croatia. It is engaged in the production, transport and delivery of concrete for tourist, residential, business and energy facilities. Efficient Powerful Successful, on the other hand, is engaged in the production of metal structures and their accompanying parts.

For more, follow our business section.

August the 7th, 2021 - The Czech private equity fund, EMMA Capital, has invested in our very own ''Amazon'', the Croatian Bazzar platform. Global expansion is now on the cards.

As Poslovni Dnevnik/Lucija Spiljak writes, the Czech private equity fund EMMA Capital, which is primarily focused on emerging markets in Central and Southeastern Europe, concluded an investment in the Croatian Bazzar platform, an online shopping platform and Croatia's counterpart to Amazon, on Tuesday the 3rd of August, 2021.

The amount of the investment remains a secret for now, and as explained by the Croatian Bazzar platform, the Czech EMMA Capital is joining as a new shareholder, while the founders will continue to manage the business and retain significant stakes in the company.

''Based on a joint development plan that will enable the company to benefit significantly from accelerated growth, the revenue will be used to further strengthen Bazzar’s market position here in Croatia, as well as to expand into international markets with a special focus placed on Southeastern Europe. EMMA Capital's investment in the Croatian Bazzar platform underscores its strategy of focusing on growing companies with the potential for international expansion,'' they said from Bazzar.

The Croatian Bazzar platform is under the parent company Prati me d.o.o. (Follow me) launched back in 2015 by brother and sister Viktor and Tana Zimmermann who had previously announced an extensive expansion. Bazzar.hr has also regularly found itself on the prestigious European rankings for tech companies for several years now.

Thus, back in pre-pandemic 2019, the Croatian Bazzar platform was named the fastest growing technology company in all of Croatia according to the Deloitte Fast 50 CE list. In the same year, at Deloitte’s Technology Fast 500, which ranked the 500 fastest growing technology companies in the EMEA region, which includes Europe, the Middle East and Africa, Bazzar ranked 39th, which is the best result of all Croatian companies.

Based on their business results, in 2020, Bazzar remained on the Deloitte list of the fastest growing technology companies in Central Europe and they closed last year with more than 50 million in revenue.

For more, follow our dedicated business section.

August the 6th, 2021 - Homeland War hero Ante Gotovina's company, Pelagos net farma, has not only grown in the business sense but also in terms of employees. Gotovina's company has significantly increased its number of employees and the 2020 crisis which rocked the world barely touched it.

As Poslovni Dnevnik writes, the tuna business that General Ante Gotovina has been involved in for the past eight years has not felt the coronavirus crisis, unlike the vast majority of other companies across not only Croatia and Europe but the rest of the world. His company, Pelagos net farma, has continued to grow throughout the global pandemic in terms of revenue and solid earnings, while significantly increasing its number of employees.

Pelagos net farma's total turnover last year amounted to a very impressive 94.4 million kuna, which is as much as 20.4 million kuna more than the company recorded back in pre-pandemic 2019. Ante Gotovina's successful tuna enterprises also made a net profit of almost 7 million kuna, according to a report from tportal.

Pelagos net farma farms expensive bluefin tuna and mainly sells it abroad, primarily on the distant Japanese market. Located close to Murter and located 11 nautical miles from the logistics headquarters in Gazenica, Pelagos net farma boasts a capacity of 1500 tonnes in 12 breeding units.

Immediately after its establishment, a strong investment cycle was launched in which, with the help of HBOR loans and European Union (EU) funds, Pelagos net farma acquired its own fishing fleet and built modern refrigerators with a capacity of 2,000 tonnes and an anchovy processing plant with a capacity of 1,000 tonnes.

Last year, Pelagos net farma helped out the Croatian economy when it needed it the most and hired 25 additional employees, seeing their number of employees rise to 131. Their average monthly salary is around 6,000 kuna.

For more on Croatian companies, investments and products, make sure to follow our dedicated business section.

August the 5th, 2021 - The Croatian Gideon Brothers company specialises in robotics and has gained more and more attention of late. The company's latest foreign investor is no less than the well known Deutsche Bahn Group.

As Poslovni Dnevnik/Lucija Spiljak writes, the Croatian Gideon Brothers company, which deals with robotics and software solutions based on artificial intelligence (AI), recently announced an investment from Deutsche Bahn Digital Ventures (DBDV), a venture capital subsidiary of the Deutsche Bahn Group, as part of a 32 million US dollars Series A funding round.

“Gideon Brothers is developing products that change the rules of the game, and they've proven they have significant growth and market interest. We believe that the future of mobile robotics will be determined by autonomy based on AI and 3D robotic vision, and we're very pleased to welcome the Croatian Gideon Brothers company as one of the companies in our portfolio,'' said Boris Kühn, CEO of DB Digital Ventures.

The Series A Edition

Series A was led by Koch Disruptive Technologies with the participation of DB Schenker, Prologis Ventures and Rite-Hit. This round of financing was joined by some of the existing shareholders of Gideon Brothers who were among the first investors: TransferWise (now Wise) co-founder Taavet Hinrikus, Pentland Ventures, Peaksjah, HCVC (HardwareClub), Ivan Topcic, Nenad Bakic and Luca Ascani.

According to the Croatian Gideon Brothers company, the recapitalisation of the A-Series will accelerate the development and commercialisation of the company's autonomous mobile robots (AMR) that automate horizontal and vertical material handling.

They also plan to expand to Germany in the City of Munich and to the US in Boston where they will open offices and expand the operations of the Production, Sales, Marketing and Customer Success departments in key markets of the European Union and the USA.

Gideon Brothers specialises in the flexible automation of horizontal and vertical material handling operations in unstructured, human-operated warehousing, manufacturing and retail environments.

With their advanced mobile robots and comprehensive software solutions for autonomous indoor and outdoor operations, they work to help companies solve the most complex supply chain challenges of today: growing customer expectations, increased product variability and growth in logistics volumes, increasingly diverse distribution channels, and labour shortages in particular.

The increase of efficiency

As they point out, the autonomous mobile robots (AMR) made by the Croatian Gideon Brothers company increase efficiency and productivity by taking on low value-added operations, such as transporting, retrieving or the disposing of products, so that employees can engage in more complex tasks.

They say that with advanced Gideon Brothers technology, real collaboration between humans and robots is finally becoming possible and opening up more and more new opportunities for growth.

“The growing demand for smart automation solutions confirms the belief that autonomous robots are an indispensable tool for building sustainable growth. We're extremely pleased to have the opportunity to build partnerships with innovation leaders who share our vision - creating new synergies that bring real collaboration between humans and autonomous robotic vehicles powered by our next-generation technology,'' said Matija Kopic, the CEO of Gideon Brothers.

To briefly recall, this successful Croatian company recently entered into a partnership with Vector Conveyors from Spain, which was their first distributor for the Spanish market.

They explained that the partnership is part of their sales strategy that includes direct sales channels to key customers and indirect sales channels, by expanding the network of distributors through which they will offer their products, services, technical support and system integration.

For more, follow Made in Croatia.