An economic boost could well be on the cards for Croatian tourism as one of the country's most successful companies within that sector raises employee wages and aims for further expansion for 2019's tourist season.

As Poslovni Dnevnik writes on the 5th of November, 2018, after a successful seaso, one of the most successful tourist companies in Croatia, the Jadranka Group from Lošinj, is investing in the salaries of its employees and is looking for reinforcements for next season.

Jadranka Group's education program includes in-house workshops, theoretical lectures and practical training. Among them, the Gastro Academy stands out, and employees are encouraged to focus on improving the skills needed for high-level service at a five-star level.

With internal education, employees have the opportunity to expand their knowledge and skills and thus attend specialised programs held in external institutions for highly specialised professions such as those in concierge and bartending, to name a couple. Therefore, it comes as no real surprise that in Jadranka hotels, the daughter company of the Jadranka Group, the number of employees has doubled since 2009.

"We believe that salary increases are a logical step in developing the group's business and employee relationships, which are key factors for successful business operations. In the hotel and camping industry, we're constantly increasing from year to year so that along with the improvement of living and working conditions, we give a kind of acknowledgment and gratitude to our employees for our collective success. In addition, this year, we've increased the basic salaries in our commercial sector, for retail, wholesale and food production,'' said Sanjin Šolić, the CEO of the Jadranka Group, who celebrated 30 years of work in Jadranka last year.

When speaking about an economic boost, raising salaries and improving employee conditions come above all else.

Mr. Solić emphasised that one of the group's priorities is to ensure the proper conditions for seasonal employees as soon as possible. With this aim, the raising of the level of the tourist facilities to a four-star level began, in a move which will provide the employees with adequate accommodation and ensure much more enjoyable living conditions during their stay and time spent working there in Lošinj.

Jadranka Group's good attitude towards their seasonal workers speaks volumes in support of the fact that the group is by far one of the most desirable employers on the Croatian coast and islands.

In a further economic boost for the workers and the company, at the end of the season, they offer those workers a type of permanent status, which is a guaranteed job for the next year, as well as all of the rights enjoyed by permanent employees. Jadranka Group employs some 700 permanent employees, while during the tourist season the total number of employees stands at about 1,600, a large number of those employees are deployed in the group's daughters-businesses.

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Investment in tourism is a machine boasting many wheels which must keep turning and following world tourism trends on a constant basis.

Stagnation in the tourism sector has been threatening Croatia following a few record tourism years, and while many expected such a drop as more of the country's older tourism rivals recover respectively, just how can Croatian hotels keep their rooms full and their offer hot in the face of strong competition from long-time tourism kings like Spain and nearby Greece?

As Poslovni Dnevnik writes on the 6th of November, 2018, over the now rapidly approaching winter period, the well-respected Adriatic Luxury Hotels hotel group will continue its massive investment cycle and focus on properly restoring and redoing some of their highest category hotels located in one of the country's most popular tourist destinations, southern Dalmatia's Dubrovnik area.

After the luxurious ''doing up'' of two top Dubrovnik hotels, Hotel Kompas (Lapad) and Hotel Excelsior (Sveti Jakov area), Adriatic Luxury Hotels have announced that the same will be done to another of their high-end hotels, Hotel Bellevue, which closed its doors to guests on October the 31st this year, in order to prepare for the huge renovation works of the hotel's accommodation facilities and part of the hotel's interior which are due to begin during the winter.

Adriatic Luxury Hotels will invest more than 400,000 kuna per room in the upcoming complete re-doing of the top hotel's rooms and apartments, representing the first significant investment in Hotel Bellevue since its inauguration over a decade ago, back in 2006.

The Portuguese design studio Tereza Prego is heavily engaged in the project, specialising in the interior design of exclusive hotels and other high-end residences.

As things currently stand, it seems that the redesigned Hotel Bellevue will be ready by the spring of 2019.

Click here to see just how the hotel will look upon opening its doors early next year.

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Negative trends need to be taken care of and we need to change them quickly so that Croatian tourism will develop in the long term in line with the importance it has within the Croatian economy.

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