August 18, 2021 - The island of Brač has launched its new and highly anticipated tourism product: Via Brattia, a circular hiking and cycling route that runs around the island, attracting both expert and amateur athletes with a passion for exploring.
It lasted, it was carefully prepared, but now that it has finally started life, only one thing can be said: Via Brattia, the circular tourist hiking trail of the island of Brač has opened the island's beauties to lovers of active holidays, as well as those who plan to become one soon.
As reported by HrTurizam, after two years of joint work of all Brač tourist boards, the municipalities of Nerežišća and Pučišća, the Mountaineering Association Profunda, and with the co-financing of the Split-Dalmatia County Tourist Board, a new tourist attraction was "born" which will have its forte especially in the pre and postseason.
Via Brattia with its 140 kilometers in length has connected the island, its many exceptional locations, and a large number of small towns and local attractions. The trail is intended for lovers of hiking, running, walking in nature, mountain biking, it is suitable for recreationists and amateurs, but also for all those who want to get to know Brač and its unusual beauties in a different way. The trail has marked markings in both directions and can be joined at any point the trail passes.
You will be guided to all locations by a map and blue and white markers, and in order to make each section even more attractive, visitors will ‘celebrate’ with a stamp. 12 conquered seals, at the end of the road, will create a picture, the coat of arms of the island of Brac, and in it the figure of St. George the patron saint of this island in the scene of the killing of the dragon.
“With the support of all local self-government units of the island of Brač and the Tourist Board of the Split-Dalmatia County, this island trail is a joint project of all tourist boards of our island and the municipalities of Pučišća and Nerežišća. After completing the marking and printing of the map, Brač finally got a long-dreamed, beautiful hiking-tourist trail. Movement, learning, and content are new tourist trends that enrich travelers with invaluable experience, and the sun and the sea are just a bonus in this story", said Ive Cvitanic, director of the Supetar Tourist Board, where Via Brattia begins and ends.
“Via Brattia is an excellent tourist product and a new trump card of Brač tourism, but also of tourism in Central Dalmatia. The Split-Dalmatia County Tourist Board has been investing in active tourism projects for years. This type of offer is based on the accelerated expansion, connection, and construction of new hiking and biking trails, climbing areas, and other infrastructure needed for outdoor sports, which are already practiced by more and more people, and with pandemics and closures, the number of guests going to nature is much higher. (...) Within our financial possibilities and marketing activities, we will provide maximum support to the project”, said Joško Stella, director of the Split-Dalmatia Tourist Board. Via Brattia tells the amazing story of Brač and combines many tourist attractions of the island into one whole.
It is interesting how our sea destinations are increasingly turning to outdoor facilities, after Camina Krk, then Camina Imota, Life on Mars on Pag, Istria bike trails, now Via Brattia concept of cycling, hiking, or hiking routes that connect interesting tourist attractions of the entire destination with the cooperation of all tourism stakeholders. A concept that is a win-win for all and that is the future. but it also leads to the ultimate goal, ie the extension of the tourist season and sustainable tourism. The sun and the sea have long been insufficient for the serious development of tourism that is not dependent on seasonality. We are especially looking forward to cooperation in the field and connecting tourism stakeholders and creating joint tourism products that brand and raise the quality of the entire destination.
To learn more about the island of Brac and all the treasures it holds, visit the Total Croatia guide for the best tips and advice for your next trip. Available in your language!
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