January the 11th, 2022 - Croatian festive tourism results are allowing for the thought that this summer season could be the comeback for what we've missed over the last couple of pandemic-dominated tourist seasons, despite how remarkably well summer 2021 turned out. Zagreb, famous for its Advent in Zagreb offer, is still in the lead when it comes to winter tourism.
As Poslovni Dnevnik/Marija Crnjak writes, although the situation with the coronavirus pandemic in Croatia and the immediate region isn't exactly encouraging at this moment in time, in December and during the winter festive period, the positive trend for Croatian festive tourism results continued, even in Zagreb, which was all but empty and rather sad looking during the last Advent in Zagreb.
As the Croatian Tourist Board (CNTB) reported on Friday, the Christmas and New Year period brought Croatia three times more tourist traffic than it did the year before, although this is a quarter less than before the pandemic. From December the 24th, 2021 to January the 6th, the country welcomed 144,000 arrivals of people who realised an impressive 424,000 overnight stays, which is three times more arrivals with 190 percent more overnight stays than we saw last winter.
Istria, Kvarner and Split
Most overnight stays realised down on the coast took place in Istria, Kvarner and in Split-Dalmatia County, while on the continent most were recorded in the City of Zagreb, which also had best Croatian festive tourism results in terms of traffic. Behind Zagreb are Opatija, Rovinj, Dubrovnik, Split and Zadar.
Most of these overnight stays were realised by domestic guests, followed by Austrians, Slovenes and Germans. In that period alone, Zagreb was visited by about 30,000 tourists who realised 72,500 overnight stays, while back in December, Zagreb recorded a turnover of 74,000 arrivals and 161,000 overnight stays, equal to an encouraging 2.5 times more than one year ago.
It has also since been found out that half of these Croatian festive tourism results (in regard to traffic) were realised in Croatian hotels, with about 92,000 arrivals and 221,000 overnight stays, while there were 104,000 overnight stays in household/private/family facilities.
"These results allow for a dose of optimism and confirm Croatia's market position as a high quality and well-prepared destination. Numerous Croatian cities such as Opatija, Dubrovnik, Split, Osijek and Zagreb prepared interesting content that could be enjoyed in compliance with all of the current epidemiological measures against the spread of coronavirus,'' said the director of the CNTB, Kristjan Stanicic.
Minister of Tourism Nikolina Brnjac also considers this an optimistic beginning of a brand new year, adding that the Croatian festive tourism results will contribute to the overall positive impact of tourism on final revenues.
According to the Zagreb Tourist Board, Zagreb's many hoteliers were sold out for New Year's Eve, and the Snow Queen Trophy took care of bookings for the following days. Private accommodation in Zagreb is also beginning to recover from the damage caused by the pandemic, which is best felt by enterprises who had developed sustainable business practices even before the pandemic struck in early 2020.
An example of that is the company Irundo, which is currently renting out about 15 buildings all over Zagreb, along with apartments in Rovinj and down in Dubrovnik, but is already starting to expand its portfolio, which had been reduced in the public health crisis.
A late start
''The 2021 tourist season started late, but last year was much more successful for us than the previous one was, we had a growth of 100 percent, and we expect the same growth in 2022, with the expansion of the portfolio. Partly due to the return of tourist traffic and demand, but mostly because owners and investors saw that we successfully overcame even the most difficult year, so people who come to Irundo want us to take over their facilities and manage them. We're hiring two more workers who will deal with these acquisitions and we're very optimistic about this year,'' said Igor Kordic, the co-owner of Irundo, which, especially in this crisis, has strengthened the consulting part of their business.
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