ZAGREB, 5 June 2022 - The Croatian mountainous region of Lika has started promoting its tourism and ecological agricultural production under the slogan "Lika je Lik" that is "Lika Cures" (in an unofficial translation) so as to highlight its main assets: the preserved scenery and organic food.
The slogan was launched during the pandemic crisis by the united local tourist boards in the City of Gospić, the Plitvička Jezera Lakes and the municipality of Udbina.
The head of Gospić's tourist board, Maja Strilić, said that the purpose of uniting the forces was to enhance the overall tourist trade.
The region can offer a lot of enjoyment in the health tourism, religious tourism as well as in sports and cultural tourism. Strilić mentions the museum dedicated to the scientist Nikola Tesla in the village of Smiljan, the Church of Croatian Martyrs in Udbina, the cave park "Grabovača" in Perušić.
There are also adrenalin adventure parks.
According to Strilić, there are more and more houses for rent that offer various amenities.
In addition, they are connected with local family-run farms that grow local vegetables and fruits.
For instance in Udbina, there are 300 family-run farms, and 90% of them produce organic agricultural produce.
Ivana Brkljačić, a former female Croatian hammer thrower who achieved good results as a teenager, winning the World Junior Championships twice and finishing 11th in the 2000 Olympic finals, plans to open a training centre for track and field athletes, in the town of Trnovac.
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