June the 29th, 2022 - Continental Croatian tourism is blossoming this tourist season much like the rest of the country's tourism is, with returns to pre-pandemic levels being recorded across the board by this previously deeply hindered sector.
As Poslovni Dnevnik writes, continental Croatian tourism is waking up, and up in the north of Croatia, more precisely in gorgeous Medjimurje, things are almost at the level of the record year of 2019. Ivica Grudicek from HRT checked out the popular Terme Sveti Martin to see how they survived the global coronavirus pandemic, and also to see how they're managing to deal with the current problems - rising energy prices as a result of inflation and an ongoing lack of labour.
Nusa Korotaj, the general manager of Terme Sveti Martin, said that Terme Sveti Martin were a valuable asset back during the pandemic, and that now things are slowly returning to how they once were before that. As she explained, they have returned to the figures from back in 2019, and maybe the revenues will be even higher this year.
"We have to take into consideration that inflation is indeed high, so the cost side of things isn't even close to the period from back in 2019, it is a challenge for us and for all directors in the hotel industry," she emphasised, adding that before the global coronavirus pandemic, Croatian guests visiting Sveti Martin were the most numerous of all, with 60 percent of overnight stays being recorded by them, and all other overnight stays were guests from neighbouring countries. During the coronavirus pandemic and immediately afterwards, guests were mostly locals, but, as she now says, foreigners have started to return.
"We have a lot of guests from Slovenia, Austria, Hungary, the Czech Republic, Slovakia and Poland," said Korotaj, which is a clear indication of continental Croatian tourism making a comeback.
The rise in energy prices is having a strong impact on business, and as Korotaj noted, this is currently the proverbial cancer wound of all of the country's hoteliers and managers, especially those with thermal capacities to boast of, because they are highly dependent on energy.
"As far as the workforce is concerned, our colleagues down on the coast are having some big problems, but the situation here at Sveti Martin it is different. The vast majority of employees are local people and they have been workinb here for many years. We also have several Indians and hard-working Ukrainian women employed here,'' she said, adding that they are ready and equipped to welcome the summer season.
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