PRO.PR Awards is the collective term for the awards whose main goal is the promotion of the PR profession and communication management through individuals and cities in South-East and Central Europe
Ms Martina Bienenfeld, Zagreb Tourist Board CEO, was awarded the PRO.PR Vision Manager award last night, zagrebancija.com reports.
The award honours Ms Biennenfeld’s contribution to creating a better perception of the City of Zagreb through communication tools on a national, regional, European and global level. Thanks to different concepts, projects, and events, the City of Zagreb has gotten a one million euro worth of unpaid publicity.
PRO.PR website states the following:
“As the head of the Zagreb Tourist Board, Ms Bienenfeld intends to further develop tourism potentials of Croatia’s capital, giving special attention to systematic cooperation with the media, tour operators, hotels, airline companies and travel agencies, both Croatian and foreign. Her aim is to continue with active online and offline promotion of Zagreb, especially by organising special presentations, study and incentive trips, as well as raising the awareness as to what Zagreb has to offer by providing education about its tourist and cultural offer. Working methodically, with a strong focus on the long-term goals, Ms Bienenfeld expects Zagreb to become an increasingly successful destination.”
PRO.PR Awards is the collective term for the awards whose primary goal is the promotion of the PR profession and communication management through individuals and cities. It was established in 2012 and previous PRO.PR Vision Manager award winners have included Jože Mermal, Emil Tedeschi, Edhem Fočo, Darko Šket, and Esad Zaimović.
Find out more here.
