An economic boost could well be on the cards for Croatian tourism as one of the country's most successful companies within that sector raises employee wages and aims for further expansion for 2019's tourist season.

As Poslovni Dnevnik writes on the 5th of November, 2018, after a successful seaso, one of the most successful tourist companies in Croatia, the Jadranka Group from Lošinj, is investing in the salaries of its employees and is looking for reinforcements for next season.

Jadranka Group's education program includes in-house workshops, theoretical lectures and practical training. Among them, the Gastro Academy stands out, and employees are encouraged to focus on improving the skills needed for high-level service at a five-star level.

With internal education, employees have the opportunity to expand their knowledge and skills and thus attend specialised programs held in external institutions for highly specialised professions such as those in concierge and bartending, to name a couple. Therefore, it comes as no real surprise that in Jadranka hotels, the daughter company of the Jadranka Group, the number of employees has doubled since 2009.

"We believe that salary increases are a logical step in developing the group's business and employee relationships, which are key factors for successful business operations. In the hotel and camping industry, we're constantly increasing from year to year so that along with the improvement of living and working conditions, we give a kind of acknowledgment and gratitude to our employees for our collective success. In addition, this year, we've increased the basic salaries in our commercial sector, for retail, wholesale and food production,'' said Sanjin Šolić, the CEO of the Jadranka Group, who celebrated 30 years of work in Jadranka last year.

When speaking about an economic boost, raising salaries and improving employee conditions come above all else.

Mr. Solić emphasised that one of the group's priorities is to ensure the proper conditions for seasonal employees as soon as possible. With this aim, the raising of the level of the tourist facilities to a four-star level began, in a move which will provide the employees with adequate accommodation and ensure much more enjoyable living conditions during their stay and time spent working there in Lošinj.

Jadranka Group's good attitude towards their seasonal workers speaks volumes in support of the fact that the group is by far one of the most desirable employers on the Croatian coast and islands.

In a further economic boost for the workers and the company, at the end of the season, they offer those workers a type of permanent status, which is a guaranteed job for the next year, as well as all of the rights enjoyed by permanent employees. Jadranka Group employs some 700 permanent employees, while during the tourist season the total number of employees stands at about 1,600, a large number of those employees are deployed in the group's daughters-businesses.

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One Croatian company is putting its money where its mouth is and making sure the current staff shortage issue facing many employers across the countery doesn't affect them. The company in question has been offering employees the deeply desired security of a permanent contract, and raising their base wages by as much as 20 percent.

The economic situation in Croatia is an unusual one. On the one hand, it's difficult to find a job, on the other hand, it's difficult for employers to find staff. While in theory the solution is simple, actually combatting and trying to find an effective remedy to such a bizarre situation can be difficult for some, but one Croatian company has quickly realised what needs to be done, and that is to offer the European standard to Croatian workers. They're even planning on expanding their business and recruiting more staff in the future.

As Poslovni Dnevnik writes on the 6th of November, 2018, Croatia's leading combine harvester production plant located in Županja, Slavonia, has managed to successfully tackle and avoid the now all too common problem of finding properly skilled workers and losing existing workers, according to a report from HRT.

The company owners gave their seasonal workers permanent jobs and increased their salaries by as much as 20 percent to make sure they're satisfied with their positions. Almost all of their production is exported, and their combine harvesters are searched for across Europe.

The production of a modern combine harvester takes 1,000 hours of work, and at the Same Deutz-Fahr Žetelice factory, they make up to three per day, as Josip Lenić, the head of manufacturing engineering at the factory, explained to HRT.

While many employers up and down Croatia are becoming increasingly burdened by their workers leaving to find positions elsewhere and abroad, this Slavonian company has avoided this issue. This year, they employed 54 workers permanently, and then raised their salaries.

The Županja-based combine harvester production plant exports its goods to almost all European countries, and, as stated, in the future they're planning on expanding the business and recruiting yet more staff.

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27 Croatian companies are also part of the historic Chinese international import fair.

As Marija Brnic/Poslovni Dnevnik writes on the 6th of November, 2018, China will continue to open its market for foreign products and cut import tariffs, this was the main message from China's President Xia Jinping at the opening of China's first international import-export fair entitled China International Import Expo (CIIE), an event which has already been rated historic and whose opening in Shanghai was attended by the leading people of fourteen countries, including Croatian Prime Minister Andrej Plenković.

More than 3,000 companies from 130 countries worldwide participate in this large gathering, and within the CIIE, the Croatian-Chinese Economic Forum will be held today, which will include 27 Croatian companies interested in entering into business cooperation with numerous Chinese partners.

Some of the companies have already established excellent market connections that include more than 1.4 billion people, such as Podravka, Badela 1862, and Pan Parket from Orahovica, which is the biggest advocate of turning Chinese customers towards the wood industry sector. Wood is also the main Croatian export product. In total, exports last year were worth a massive 126 million dollars. This year, exports to China are growing faster than they did in the previous record year, by as much as 44.5 percent.

PPS Galeković from Velika Gorica just outside of Zagreb is also representing the wood industry in Shanghai. Among the companies that want to enter the Chinese market are a significant number of smaller companies dealing with consulting, information projects and web design, such as Adricon Group, Mipesa, Provena, Gelt date, as well as a few industrialists - Meteor, a producer of detergents and chemical products from Đakovo in Slavonia, Kotka from Krapina, which specialises in the production of men's suits, and the well known Croatian special equipment producer, Lučko.

Partnership with Huawei?

Representatives of Luka (the port of) Ploče also attended the meeting, who, along with their counterparts from the port of Rijeka, which, during his speech on "Trade and Innovation", Plenković personally recommended to Asian companies operating in the European market. During the fair, the Croatian Prime Minister also had a working meeting with Huawei President for Europe, and Plenković stated that he expressed interest in intensifying cooperation and partnership with Croatia in the digital age.

In addition, the brand new Croatian Tourist Board (HTZ) office has been officially opened in Shanghai, with the aim of strengthening promotional activities on this market, from which Croatia continues to receive a growing number of visits. This year, Croatia will be visited by 250,000 Chinese tourists, which is a much higher figure than in previous years.

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Click here for the original article by Marija Brnic for Poslovni Dnevnik

Croatian products are known for their high quality, and the jump from market stand to the leaders of the market is a praiseworthy one.

As Vedran Balen/VL/Poslovni Dnevnik writes on the 28th of October, 2018, as many as seven thousand pallets with more than six million lamps and candles are produced each year by this Croatian company. 

The products find themselves on both the domestic and foreign markets and originate from from the small settlement of Zadubravlje near Slavonski Brod, and the company in question, Primax, has been the leading manufacturer of these products in Croatia for a great many years.

On the eve of the All Saints' Day, the company has their hands very much full, as one can easily imagine. The company's co-owner and director Robert Pandža stated that although he doesn't know for sure whether or not his company is the first in Croatia, he knows it works extremely hard. He added that every European region has its own idea of ​​how such candles and lamps should look, and they therefore try to satisfy and adapt to the often varying needs of a large market.

The Slavonski Brod native started work in this field way back in 1994, when just he and his wife ran the business. They started out with very humble beginnings, more specifically with a small stall on the market, eventually establishing a different development phase and managing to successfully adapt these Croatian products to the often ever-changing and demanding market conditions.

They started to import cosmetics and supply perfumeries and similar types of stores, of which there were a great many in Croatia at that time. They started to work on plastic sheeting, and then continued to expand yet further upon seeing that such a move had been very well received and was doing well. After numerous business ventures, they eventually decided to focus exclusively on production.

Today, Primax does exceptionally well and has some fifty employees who work in three shifts, their own production and storage area covers a handsome ​​2,000 square metres. During the course of a quarter of a century of their existence, the company has even changed its location on seven different occasions, mainly when they were more engaged in commercial activities as opposed to production. Years of work and valuable experience made them realise that they needed some serious production capacity, and a very serious approach to such a business. Thus, five years ago, they invested 14 million kuna of their own funds in the construction and the proper equipping of a new production hall in the village of Zadubravlje. After that, the production was all set up and ready for business, quite literally.

"It's not easy to produce six million pieces. To increase production again, we'll need to invest a lot again because candles require a large storage space. In this business, the biggest percentage of sales takes place within a month or two before All Saints Day, but production is already going on in February. The rotation cycle is similar to that of agriculture,'' explained Pandža.

As they purchased land one year earlier, their application for a subsidy was denied on the grounds that they had already started investing. Namely, only those who hadn't actually invested at the time could be nominated for the tender, so they remained without support. The only incentives they received were 300,000 kuna from European funds for the introduction of new software, 250,000 kuna from the Ministry of Entrepreneurship and Crafts for the improvement of production, and 100,000 kuna from Brod-Poavina County for the purchase of new machines.

"In Croatia, the main problem is the relationship with entrepreneurship. If we managed to get forty percent of that multi-million investment, we'd have yet another new line and a better position on the market today, and the workers would be more satisfied and they'd also be better paid. Otherwise, the general trend is a positive one and the situation is much better today than it was a few years ago.We're just not satisfied with the outcome,'' Pandža stated.

In addition to candles and lamps, they also produce PE foil from recycled or original material and packaging, and their annual turnover stands at around thirty million kuna. Their EBITDA ranges from 1.3 to 1.5 million kuna, while pure profit is about 300,000 kuna. About 35 percent of the company's production is exported to the European market, including France, Ireland, Germany, Austria, Belgium, Denmark, and Finland, with a tendency for further growth.

Ultimately, exports should grow to more than fifty percent.

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Click here for the original article by Vedran Balen/VL on Poslovni Dnevnik

Sandra Perković meets Podravka. Linking Croatian companies and Croatian athletes is important for the overall strengthening of the image of Croatian products across the world.

As Poslovni Dnevnik writes on the 26th of October, 2018, one of the best Croatian athlete of all time, Sandra Perković, and the president of Podravka's board, Marin Pucar, signed an agreement on cooperation by which Sandra Perkovic becomes the ambassador of Podravka's products under the brand Vegeta Natur. The agreement was signed on Thursday, October the 25th, during Croatian Tourism Days (Dani Hrvatskog Turizma) held on the island of Hvar, under the organisation of the Ministry of Tourism of the Republic of Croatia, the Croatian National Tourist Board (HTZ) and the Croatian Chamber of Commerce (HGK).

"We're proud that our most successful athlete of all time, Sandra Perković, has joined the Podravka family. It's a great pleasure to bind ourselves to the best ones [athletes] who share in Podravka's important values such as valuable work, setting high goals, and the pursuit of excellence. These are the foundations of Sandra's best achievements, but also of Podravka's successful business,'' Podravka's Marin Pucar said during the signing of the Contract on cooperation, adding his desire for Sandra to take the title of the best athlete of the world this year, as she so deserves.

''I've grown up with Podravka's products and I'm glad I'm able to pass on the message about the quality and the value of these products to others through my work and my sporting activities. Connecting Croatian companies and Croatian athletes helps to promote Croatia's top-quality products across the world,'' stated Sandra Perković.

With its numerous brands and products, Podravka is present on more than sixty international markets.

Vegeta, as the original Croatian product, has become somewhat of a culinary phenomenon. In its almost six decades of existence, Vegeta has entered into the kitchens of consumers all over the world. In line with the trends on the culinary market, Vegeta has been being continuously upgraded throughout the years, and now we have Vegeta Natur.

Vegeta Natur products are enhanced with new recipes, which include a combination of carefully selected vegetables and spices with the message which bear the message ''by Mother Nature's recipe''.

During the Days of Croatian Tourism event was a panel called "Croatia - small country, big brand", in which Davor Bruketa, Jadranka Primorac, Aleksandar Dojčinović, Kristijan Staničić, and Božo Skoko participated along with Marina Pucar and Sandra Perković. Marin Pucar pointed out that Croatia's popularity in terms of tourism and sport should also be transferred into other spheres of the country's wider offer, particularly in terms of strengthening the image of Croatia's many top quality food products across the world.

For the latest news about Olympian champion Sandra, follow the TCN page here.

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