October 29, 2018 - The Croatian medical tourism story continues with one of the leading global health travel experts Ilan Geva visiting Zagreb and Crikvenica next week.
I am quite new to the Croatian medical tourism scene, despite having covered tourism in Croatia for a number of years, and the more I investigate, the more excited about the possibilities. I will confess that it was a surprise to find the level of excellence on offer in a number of medical fields when I did my initial research for Health Tourism is Coming Home: Why Zagreb is the Next Health Tourism Hot Spot.
The one big difference between health tourism and mainstream tourism in Croatia is that the majority of players are in the private sector, and as such, tend to be more driven and progressive. After just a few months of watching the Croatian health tourism sector from distance, I am a little breathless after years of the slow pace of progress of tourism in Croatia.
Next week is another big week for the industry, with the Crikvenica International Health Conference the main event, which will have several keynote speakers, including medical travel expert, Ilan Geva, who will be combining his trip with an invitation-only workshop in Zagreb hosted by one of the pioneers of medical tourism in Croatia, Bagatin Clinic.
Ilan Geva is a global Medical Travel expert, specializing in branding and consumer behavior who provides consulting, teaching, training and help in practicing and implementing all brand touchpoints. He develops and creates Brand platforms including brand vision, brand strategy & brand personality, using strategic business solutions for multinational, national and regional entities. His work has won over 100 industry awards around the world. Ilan assisted health ministries, medical tourism councils, destinations, hospitals clinics and doctors. Ilan Geva is a global Medical Travel expert, specializing in branding and consumer behavior who provides consulting, teaching, training and help in practicing and implementing all brand touchpoints. He develops and creates Brand platforms including brand vision, brand strategy & brand personality, using strategic business solutions for multinational, national and regional entities. His work has won over 100 industry awards around the world. Ilan assisted health ministries, medical tourism councils, destinations, hospitals clinics and doctors.
After his workshop at Bagatin Clinic in Zagreb, Ilan Geva will be heading to the Crikvenica on the Adriatic coast as a keynote speaker at the Crikvenica International Health Tourism Conference on November 8-9, with a presentation title: “How to use TRUST in building the brand of your country, hospital, and people” For more information on Ilan Geva and the rest of the conference in Crikvenica, visit the official conference website.
To follow the latest in the Croatian medical tourism story, follow the dedicated TCN medical tourism channel.
