Friday, 4 June 2021

New Krk Souvenirs Chosen at "Gift from Krk" Competition

June 4, 2021 - After an arduous competition between a record number of 39 proposals and 21 producers from all over Croatia, 16 were chosen by a Krk tourist board committee as part of the Krk souvenirs project, ''Gift from Krk''.

As reported by turistickeprice.hr, the jubilee tenth competition application for the Krk souvenirs "Gift from Krk", announced by the Tourist Board of the City of Krk, has ended. The focus of the competition was on the cultural and tourist values ​​of the town and the island of Krk, with an emphasis on accepting creative challenges inspired by the island's natural heritage. A record of 39 proposals was received, 21 producers and authors from all over Croatia, of which 16 were selected, which met the tender criteria.

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''Gift from Krk'' Official Banner - Krk Tourist Board

Namely, the souvenir, as a kind of present of the town and the island of Krk, is a reflection of the continuity of its artistic, cultural, cultural-historical, or cultural heritage, i.e., it presents its tangible, intangible, or natural heritage in various ways.

The very thematic dimension of this year's competition is motivated primarily by one of the consequences of the coronavirus pandemic, which is reflected in the return to nature and which, among many other benefits, has the potential to stimulate creativity and encourage the creation, as evidenced by several newly selected souvenirs.

Tenth Gift from Krk - selected souvenirs

  • Alen Mrakovčić: Golden drops of the island - 100 ml, extra virgin olive oil with the addition of edible golden leaves
  • Andrea Marhofer: Hand-painted wooden magnets
  • Blanka Petric (Craft for making unique ceramics Atelijer Cambun): Thunderbolt flowers, ceramic bracelet with margarine motif
  • Blanka Petric (Craft for making unique ceramics Atelijer Cambun): Thunderbolt flowers, ceramic necklace with margarine motif
  • Blanka Petric (Craft for making unique ceramics Atelijer Cambun): Thunderbolt flowers, ceramic brooch with margarine motif
  • Jasminka Gršković (OPG Gršković Jasminka): Handmade balls made of Krk sheep wool for dryer and washing machine
  • Katica Orlovčić: Kamižot, a decorative ceramic vessel inspired by Krk folk costumes
  • Ivica Lukarić (Craft for making advertisements and engraving Konto): Six-sided well from Vela place, decorative jewelry box made of laser-engraved plywood
  • Ljubica Marević: Cotton men's short-sleeved T-shirt with an applied portrait of Antonio Udine Burbur - the last speaker of the February language
  • Ljubica Marević: Cotton women's T-shirt with appliqué text Antonio Udina Burbur - name and surname of the last speaker of the February language
  • Mirela Rušin Kokotović and Andrijana Fiorentin Rušin (Craft for Lavandin Services): Big soapy greeting from Krk, gift package with natural soaps
  • Monika Kovač (Anagraf d.o.o. - KuSshh Plantation): KuSshh, a line of natural cosmetics for facial care
  • Smiljka Franjić and Kristina Ladika: Immortelle - immortelle, set of brass jewelry (earrings, bracelet, and necklace) inspired by immortelle flower
  • Zvjezdana Depikolzvane (Craft for production and trade Piccola Stella): Krk hammer, decorative ceramic vessel
  • Zvjezdana Depikolzvane (Craft for production and trade Piccola Stella): Noble periscope (Pinna nobilis), decorative ceramic tray
  • Zvjezdana Depikolzvane (Craft for production and trade Piccola Stella): Empty (ram), decorative ceramic vessel

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Alen Mrakovčić: The Golden Drops of the Island (Krk Tourist Board)

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Andrea Marhofer, Hand-painted wooden magnets (Krk Tourist Board)

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Blanka Petric, Gromača roses - ceramic bracelet with margarine motif (Krk Tourist Board)

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Ljubica Marević, Cotton men's T-shirt - Burbur (Krk Tourist Board)

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Monika Kovač (Anagraf d.o.o.), KuSshh - a line of natural cosmetics (Krk Tourist Board)

In the selection of souvenir proposals received during February and March, along with the director of the Krk Tourist Board Ivana Kovačić, the Commission, consisting of Dino Jakovljević, as president, and members Lucija Morić and Igor Gržetić, invested their efforts and expertise.

Considering all the Krk souvenirs selected so far, which are distinguished from the rest of the offer by originality, authenticity, thoughtful concept, and perhaps most of all the quality of workmanship, the people of Krk and their guests have at their disposal a whole range of works of art, various decorative and/or useful objects. and interesting publications, which are also presented through the digital catalog available from the following link.

The new Krk souvenirs will be awarded a recognizable stamp with a prominent bilingual motto Dar from Krk and will be included in a digital bilingual catalog that combines the entire certified souvenir offer in one place, with a photo and contact information of the manufacturer/author.

For more, follow Made in Croatia.

Friday, 4 June 2021

Brod-Posavina Tourist Board Introduces New Visual Identity

June 4, 2021 - At a special event, the Brod-Posavina tourist board officially unveiled its new logo, which seeks not only to renew its visual identity but also to adequately represent the county's values.

Traditional architecture, excellent gastronomy, the Sava River, and the border history of the Brod-Posavina region are the foundation of a new, modern visual identity of the Brod-Posavina Tourist Board, reports hrturizam.hr.

The basic element of the logo is dark blue and reminiscent of the Sava River, it is made in the rotated form of the initial letter of the county, and stylized elements in warm colors represent the windows of the barn, which still adorns almost every yard in this part of Croatia.

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"The new logo is decent and modern at the same time, it is applicable in its original form and in a modular way and reflects a new experience of the traditional values of our region. It is based on the Strategic Marketing Plan of Slavonia Tourism from 2019 to 2020 with a branding plan, funded by the Ministry of Tourism and Sports and in which our area is described as a meeting of worlds and cultures'', said Ružica Vidaković, director of Brod-Posavina County. 

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The basic logo is joined by three more variants with the slogans Guardians of Nature, Guardians of Heritage, and Guardians of Taste.

Thus, the strongest tourist trump cards are united, which are based on the historical fact that the inhabitants of this part of Croatia were border guards. In this context, the word guards are in itself warm and evoke positive emotions.

"Modern visual identity confirms how important strategic documents are and gives the best answer as to why they are made. This is an excellent example of the implementation of the Strategic Marketing Plan of Slavonia Tourism in practice", concluded Sandra Herman, State Secretary at the Ministry of Tourism and Sports.

The Lollipop communication team of Elizabeta Penić and Alma Radoš, who are signing the conceptual design and creative communication and branding of the new visual identity, was joined by graphic designer Vedrana Knez as the author of the visual identity.

Follow the latest on flights to Croatia HERE and the latest travel updates and COVID-19 news from Croatia HERE.

For more on travel in Croatia, follow TCN's dedicated page.

 

Friday, 4 June 2021

Ryanair Zagreb-Sofia Flight Announced as Airline's 15th New Route to Capital!

June 4,  2021 - The latest flight news to Croatia as the Ryanair Zagreb-Sofia flight is the airline's 15th route to the capital city network.

Avio Radar reports that Europe's largest low-cost airline has announced a new route from Zagreb to Sofia. The line will run twice a week, on Tuesdays and Saturdays from August 3, with a Boeing 737-800 aircraft from a base in Sofia. It will be the 15th new Ryanair line from Zagreb and the first direct line between Croatia and Bulgaria.

Ryanair Sales and Marketing Manager for Central, Eastern Europe, and the Balkans, Olga Pawlonka, said:

"As vaccination programs continue in the coming months, and the summer season is just around the corner, we are pleased to announce this new route from Zagreb to Sofia that will be in traffic twice a week from August as part of our Croatian 2021 summer flight schedule.

Bearing in mind that restrictions change regularly due to COVID-19, customers can now book flights for a well-deserved vacation, knowing that if they need to postpone or change the travel date, they can do so by the end of December twice without a change fee."

The Irish low-cost airline landed at Zagreb Airport for the first time on Wednesday, June 2. The first arrival was on line number FR4982 from Charleroi Airport near Brussels. This line will be in traffic twice a week, on Wednesdays and Sundays, and from September 3, it will be intensified by the third flight a week, on Fridays. On the first flight was a Boeing 737-800 aircraft with registration number EI-EVP with 67 passengers arriving. There were 40 passengers on the return.

Ryanair announced a base in Zagreb with 12 new lines. Two more were added later. From June 17, traffic will start on the line from the base at Bergamo Airport near Milan with four flights a week, Tuesdays, Thursdays, Saturdays, and Sundays.

Traffic from the base in Zagreb will start on July 23, with the first departure from Zagreb on the line to Gothenburg. On the same day, the plan is to start traffic on the routes to Rome ("Ciampino" airport) and London ("Stansted" airport). Other 9 lines to: Paris (Beuvais Airport), Dortmund, Dusseldorf (Niederrhein-Weeze Airport), Frankfurt (Hahn Airport), Karlsruhe, Memmingen, Malmö, Oslo (Sandefjord-Torp Airport) ") and Podgorica are scheduled for September 1. 

Follow the latest on flights to Croatia HERE and the latest travel updates and COVID-19 news from Croatia HERE.

For more on travel in Croatia, follow TCN's dedicated page.

Friday, 4 June 2021

CASCADE Project: Italy and Croatia Collaborating on Ecosystems Monitoring

June 4, 2021 - With the scientific community in Croatia busy and involved in international projects, meet the CASCADE Project. Learn how Italian and Croatian scientists are working together in monitoring ecosystems.

Croatian scientists in Croatia are running various projects which either don't get reported on by journalists, or if they are reported on, they sadly don't get too much attention from the public.

One such project is the Projekt CASCADE which started back on January first, 2020, and will continue until the very end of 2022.
As reported on the website of The Institute of Oceanography and Fisheries (IOR), the 5,817,547 euros, 85 % of that capital (4,944,914.95 euros) is secured by The European Regional Development Fund (ERFD).

CASCADE is short for „CoaStal and marine waters integrated monitoring systems for ecosystems protection and management“, and is part of the Interreg Italy-Croatia 2014-2020 strategic program. Assess the quality of coastal marine ecosystems in order to restore the habitats of endangered species and provide support for integrated management is the main goal set by 2022.

For the next three years, the project team from the Laboratory for Plankton and Shell Toxicity and the Laboratory for Chemical Oceanography and Sedimentology will work on monitoring, gathering knowledge about habitat and ecosystem biodiversity in the field of project cooperation (Adriatic Sea). It will participate in the establishment of new, as well as the improvement, of existing coastal systems for monitoring and management of coastal and open water ecosystems. Joint actions will assess and protect coastal and marine biodiversity and establish restoration actions. The pilot area of ​​the Institute of Oceanography and Fisheries (IOR) within the EU CASCADE project is the mouth of the Neretva River“, explains the IOR website.

There are eleven pilot areas in Croatia and Italy where the researches will be conducted: lagoon Grado and Marano and Gulf of Trieste, coastal belt of the Italian region Emilia-Romagna, marine protected area Torre Guaceto (natural reef), Punta Della Contessa, Melendugno in the Italian region of Puglia, the mouth of the Neretva river, the coastal zone of the Italian region of Veneto, mouth of the river Miljašić Jaruga, coastal belt of the Italian region of Molise, the northeastern part of the Adriatic Sea in Croatia, mouth of the river Cetina, Torre del Cerrano and Pineto Marine Park on the Abruzzo coast, and finally, the coastal zone of the Italian Marche region.

„At the mouth of the Neretva River (P4 pilot area), the IOR team members will sample sediment, shells, and seawater, depending on the type of matrix, they will analyze various parameters such as salinity, oxygen concentrations, heavy metals, and nutrients, with the aim of establishing an optimal system of observation of coastal and open waters“, added IOR.

The head of the projects within the IOR side is Dr. Sc. Ivana Ujević and various Italian and Croatian regions/counties, regional development agencies, scientific institutes, and two ministries from Italy and Croatia are included as associated partners.

Learn more about Croatian inventions & discoveries: from Tesla to Rimac on our TC page.

For more about science in Croatia, follow TCN's dedicated page.

Friday, 4 June 2021

Book Fair Called "San(j)am knjige" Starts in Pula

ZAGREB, 4 June 2021 - The 26th edition of the book fair "San(j)am knjige" was opened in Pula at a ceremony on Friday.

The latest edition of the event started exactly 18 months after the 25th edition, and last year, the COVID-19 pandemic prevented its organisation.

This fair is running through 13 June, and about 30,000 titles of more than 250 publishers are being promoted at the venue of the fair in this biggest Istrian city.

For more on news in Croatia, check our dedicated news page.

Friday, 4 June 2021

New Mayor of Zagreb Says City Finances Not Good, but There Are Solutions

ZAGREB, 4 June 2021 - Addressing the press after the ceremony of the transfer of powers in Zagreb's city administration on Friday morning, the new mayor Tomislav Tomašević, said that a state of affairs in the city's finances was not good, however, there were solutions that would be discussed in greater detail.

Tomašević, who was presented with two-thousand-odd-page reports on the 2020 budget execution and preliminary figures on this year's budget by the former acting mayor Jelena Pavičić Vukičević, said that the overall financial picture was not good.

He, however, stopped short of giving more information about the debt of the City of Zagreb, explaining that it would not provide a comprehensive picture.

He admitted that the managing the finances would be one of the biggest challenges of the new authorities, however, they were optimistic as they could find solutions to that situation.

Tomašević, who was accompanied by the new deputy mayors, Danijela Dolenec and Luka Korleat, during the ceremony of the transfer of powers, described their meeting with Pavičić Vukičević and her associates as open and constructive.

Tomašević said that the new city assembly would hold the founding meeting on 17 June.

Tomašević's Green-Left bloc won the 40% of the vote for the 47-seat assembly, and will have 23 seats, which means that it is short of one seat for the majority.

The Croatian Democratic Union  (HDZ) won 11.3% of the vote in the 16 May local elections, and is thus entitled to six seats. The other three parties: the Homeland Movement (DP) led by Miroslav Škoro, the Labour and Solidarity Party and the Social Democratic Party (SDP) won five seats each.

Green-Left, SDP negotiating programme cooperation and political functions in Assembly

Tomašević today confirmed that his Left-Green bloc was conducting the negotiations with the SDP on the cooperation through programmes as well as on political functions in the assembly.

"When we reach agreement, we will present it to the public," he said.

Tomašević said he expected that a meeting with Prime Minister Andrej Plenković and the post-quake reconstruction fund's head, Damir Vanđelić, would soon be appointed.

Deputy Mayor Luka Korlaet, an architect, told the news conference that he perceived his role "as a facilitator of the post-quake reconstruction of Zagreb", and announced his first meeting with Vanđelić and the head of the city's office for construction.

For more on politics in Croatia, follow TCN's dedicated politics page

Friday, 4 June 2021

Everything is Ready for the WTA Croatia Bol Open on Brač!

June 4, 2021 - Everything is ready for the WTA Croatia Bol Open on Brač, from June 7 to 12!

Next week, Bol becomes the center of women's sports again. After a one-year break, the WTA Croatia Bol Open returns to the tennis courts of Bluesun Hotels & Resorts. Along with the main tournament winners Sara Sorribes Tormo and Nadija Podoroska, five Croatian tennis players are coming to Brač thanks to the organizers' invitation, which is a record in the history of Croatian tennis, revealed today's press conference at Split's Artičok restaurant.

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Vladimir Dugandžić, Cropix / Lollipop PR

"Along with Tereza Mrdeža and Tena Lukas, this year Ana Konjuh, Jana Fett and Bernarda Pera, from Zadar with a US passport, are also coming. Thanks to HRT's satellite broadcast, as many as 16 foreign televisions will broadcast the semifinals and finals from Bol to a hundred countries. This year's tournament was organized in impossible conditions. It was difficult to find sponsors when there was no audience, so I am immensely grateful to everyone who supported us," said Feliks Lukas, director of the WTA Croatia Bol Open.

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Vladimir Dugandžić, Cropix / Lollipop PR

He added that 20 tennis players are already arriving on Brač today; the bus is waiting for them at Split Airport. They are being tested immediately in cooperation with one of the most famous epidemiologists, Dr. Marija Parčina. The results are ready by the time they arrive in Bol. Due to the top organization and strict adherence to all epidemiological measures, the WTA has recognized the Bol tournament as a Covid-free destination. This is the first WTA tournament without a bubble zone for tennis players.

The organizers were supported by the Croatia national team players Tereza Mrdeža and Tena Lukas, who achieved the best results in their careers in Bol. Teresa is in top form and is extremely happy that this year, thanks to the invitation, she will skip the qualifications, and Tena is emotionally attached to the tournament in which her entire family participates.

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Vladimir Dugandžić, Cropix / Lollipop PR

"Bol and tennis are loved; they live together," said Markito Marinkovic, director of the Bol Tourist Board of Bol. He said that the tennis center is in a perfect environment, a few minutes from Zlatni rat, one of the most beautiful beaches, and announced a combination of sports and art in the week of the Bol tournament. Well-known photographer Jadran Lazić opens an exhibition of his works and presents his monograph on Thursday, and the Museum of the Dominican Monastery opens on Friday.

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Vladimir Dugandžić, Cropix / Lollipop PR

"The tournament is the start of the season in our hotels, and I would like to thank all our employees who do their best in these challenging times to have successful results. We have great announcements, and we are recording record bookings, even better than in 2019," concluded Hrvoje Veselko, President of the Management Board of Bluesun Hotels & Resorts.

Joško Stella, Split-Dalmatia County Tourist Board director, said that this part of Dalmatia has all the prerequisites for the development of sports tourism, and the WTA in Bol is an example of a great tournament organization and a great opportunity to promote Dalmatia and Croatia.

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Vladimir Dugandžić, Cropix / Lollipop PR

This year's 15th WTA Croatia Bol Open, the fifth organized by Feliks Lukas, is held under the auspices of the Ministry of Tourism and Sports and with the support of loyal partners - Split-Dalmatia County and County Tourist Board, Bol Municipality Tourist Board, Bluesun Hotels & Resorts, Adriatic insurance and for the first time Studenac, a well-known Dalmatian retail chain.

To follow the latest sports news in Croatia, follow TCN's dedicated page.

To learn more about sport in Croatia, CLICK HERE

Friday, 4 June 2021

Croatia Elected UNWTO Executive Council Member for 2021-2025

ZAGREB, 4 June 2021 - Croatia has been elected Member of the Executive Council of the World Tourism Organisation (UNWTO) for 2021-2025 at a meeting of the UNWTO Commission for Europe, and Tourism and Sports Minister Nikola Brnjac said that confirmed Croatia's value as a destination and leader in tourism development.

The meeting of the UNWTO Commission for Europe was held this week in Athens, with Minister Brnjac attending, the Ministry of Tourism and Sports said on Friday, adding that the minister expressed pride that Croatia had been elected Member of the UNWTO Executive Council.

"Through the work in the UNWTO Executive Council we will continue to promote sustainable tourism development, protection and valorisation of cultural and natural heritage, digital transformation and, above all, greater added value of tourism for local communities," Brnjac said.

In Athens, the UNWTO Commission for Europe discussed topics important for the recovery and relaunch of tourism during and after the pandemic, with emphasis on sustainable development and the fact that tourism is important for the economic recovery of many countries.

For more on politics in Croatia, follow TCN's dedicated page.

Friday, 4 June 2021

Croatia's Coronavirus Update: 88 New Cases, 11 Deaths, 340 Recoveries

ZAGREB, 4 June 2021 - Over the past 24 hours, Croatia has registered 81 new cases of the coronavirus infection and there have been 11 related deaths, the national COVID-19 crisis management team said on Friday.

The number of active cases today stands at 1,682. There are 649 patients in hospitals, 63 of whom are on ventilators.

Since 25 February 2020, when the first case of the infection was registered in Croatia, a total of 357,197 people have been registered as having contracted the novel coronavirus, 8,067 of them have died, and 347,448 have recovered, including 340 in the last 24 hours.

There are currently 9,106 people in self-isolation.

To date, 2,034,875 people have been tested, including 2,675  over the past 24 hours.

To date 1,855,003 vaccine doses against the novel virus have been used, with 1,317,038 people receiving at least one dose, including 537,965 people who have received both doses.

For all you need to know about coronavirus specific to Croatia, including travel, border, and quarantine rules, as well as the locations of vaccination points and testing centres across the country, make sure to bookmark our dedicated COVID-19 section and select your preferred language.

Monday, 7 June 2021

Zagreb Beyond the City: County Tourist Board Director Ivana Alilovic Interview

 June 7, 2021 - Despite the pandemic, there have been a lot of new initiatives from tourism in Zagreb and the surrounding area in the last 12 months. Meet one of the driving forces behind this - Zagreb County Tourist Board Director, Ivana Alilovic.

1.One of the most interesting new tourism initiatives in 2020 was the launch of the AroundZagreb.hr, which brought the tourism offer of the city and the county together for the first time. Tell us a little about the project, how it started and the results so far. 

The promotion of Zagreb and its surroundings is a project that was planned over 10 months before its release, and we successfully implemented the campaign. This is the first time that our two tourist boards are cooperating in partnership and we are happy that we have created a real destination campaign and that we are working together to promote our capital and its surroundings. The joint cooperation was created as a result of mutual trust and partnership, and with our first cooperation and complementarity we show that even in these extraordinary conditions there is always the possibility to create great projects, because tourism knows no borders.

The friendship between Zagreb and Zagreb County is expressed in these extraordinary circumstances, mutually confirming mutual trust and partnership, which resulted in the destination campaign "Close to the city, close to the heart". In preparation, we followed the trends in the travel market and then we launched a joint campaign in three foreign languages: English, German, Slovenian and, of course, Croatian.

At a time when the health situation is under the magnifying glass everywhere in the world, when it is important to adhere to new rules of social behavior, when we want to return to the basics - family, friends, nature and closest business partners, business and tourist travel trends are changing. This is exactly how the new offer of Zagreb and its surroundings began, which focuses on staying in nature, green city oases and staying outdoors in general, with an emphasis on health, safety and sustainability.

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(Photo credit Robert Klaric)

"Around Zagreb" brings numerous ideas for inspiring trips, creative examples of how to spend, for example, three days in Zagreb and its surroundings, the most interesting gastronomic recommendations and a list of cultural and entertainment events to truly get to know the Croatian capital and the beautiful green ring that surrounds it.

The platform is continuously updated with new materials and suggestions and for now the feedback is excellent.

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2. You have not been in the job that long, but one can already notice a lot more energy in the Zagreb county promotion, including some rather surprising tourism products not promoted before. Truffle hunting close to Zagreb Airport? Really?!? Tell us more. 

Yes, that is true. We started to work actively to promote gastro branding ‘Turopolje and Zagreb County’, although Istria is synonymous for truffles, black truffles can be found in Turopolje and Žumberak area. It is important to point out that in May 2020 we started promoting a new attraction ‘black truffle hunting’ in ‘Turopoljski lug’ and offered visitors a new and innovative tourist product, for which there is a growing interest and interest of tourists. We have also established a value chain of the catering offer in a short period of time, we have started with the promotion and innovative approach to the development of the gastronomic offer with truffles in combination with the autochthonous cuisine of the Zagreb County.

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The fact that there are black truffles in Turopolje is a great potential for our destination. We made a promo video about truffle hunting and you can also taste them in local restaurants.

It is necessary to connect value chains, to create new tourist products in the destination, only in these new times we can be an attractive destination for all of us.

The emphasis is on sustainable, green and above all safe tourism in the green ring of Zagreb. First of all, discover the undiscovered from today, take home the unforgettable memory of truffle hunting.

Croatian Forests’ and the Zagreb County Tourist Board signed an Agreement on Business Cooperation for the Purpose of Promoting truffle and truffle-related tourism.

The agreement was signed with the aim of joint cooperation in promoting truffle growing, research and development of the Center for Mushroom Research, as well as publishing and branding truffle growing in the forest area of Zagreb County.

It is necessary to develop the awareness of the local population and partners, and cooperation with ‘Croatian Forests’ gives us a flywheel because it is necessary to define the market and have support in the use of the forest area of Zagreb County, which is managed by ‘Croatian Forests’ for the purpose of developing the project "truffle hunting" and similar projects or events for the purpose of promoting truffle farming. I believe that we are on the right path for truffles to become a brand and a motive for coming to Zagreb County.

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(Photo credit Sveta Nedjelja Tourist Board)

3. How hard is it to attract tourists in the city to come and discover the county, and what are your main strategies to entice them?

Since the beginning of the crisis, I emphasize that special focus and demand will be on continental and rural tourism. But just as continental destinations, despite all the challenges, need to impose and position themselves. This is exactly what we did with the platform and the "Odmor nikad bliže" campaign. The goal is, of course, to position the entire Zagreb green ring towards Zagreb as much as possible as an ideal weekend destination close to the city bustle. Judging by all the market research and data from the eVisitor system, it can be seen that we have hit the niche well with our campaign. We wanted to position ourselves and send a message that guests in our county can stay in a green, rural and protected environment. And all just half an hour from Zagreb. At the moment when everything stopped, it was necessary to react and position ourselves, so we decided to start the campaign and we did not hesitate in that segment, it turned out to be a complete success. We need to keep up with innovative trends such as the digital revolution, ever-higher environmental standards and the sustainable development of local communities. It is necessary the development of eno-gastronomy, cultural tourism which is promoted as one of the motives for coming to the destination. I emphasize that authenticity, security and nature are the key trends in tourism.

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(Zagreb County Tourist Board Director Ivana Alilovic, left, has been tirelessly promoting the authentic local products on offer in the region)

4. I was certainly surprised at the wealth of tourism options just outside the city, all of which can be enjoyed during a day trip. Give us a little flavour of what awaits with five of your most recommended things to see and do. 

I would definitely first suggest a visit to our web platform “Odmor nikad bliže”/Vacation in Zagreb County “which aims to inform readers about tourist products of Zagreb County such as wine roads, holiday homes, gastronomic offers and micro destinations that are located in the county and tell the reader that the holiday was never closer.

I always recommend going to Samobor, with its preserved old town and numerous cultural sights, is a lure for excursionists not only because of its charm but also because of the beautiful green surroundings. Mountains and hills, vineyards, forests, streams, picturesque villages, old forts, caves, irresistible local food and a fine drop - all this awaits you in a geographically small, but crowded area near Zagreb, which is our flagship of tourism.

Between Samobor and Zagreb is Sveta Nedelja, which is deservedly on the list of the most visited destinations. We suggest a tour of the lakes Rakitje, Orešje, Kerestinec and Strmec. It is your choice whether to indulge in fishing, recreation or just enjoying the preserved nature, in the company of many birds that like to gather here. Along Lake Kerestinec, the view will surely attract you to the neglected medieval castle of Erdödy, the scene of a turbulent history. A return to the 21st century offers a tourist tour of the world-famous electric car factory Rimac Automobili, which sends its innovations to the world from the Holy Sunday plant.

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Among the most visited destinations in Zagreb County is Ivanić-Grad, known for the gastronomic festival Bučijada or wine festival Škrletovo, a pleasure for the taste buds, and not far from the center is the unique Naftalan, a spa built on the only European source of medicinal oil, which also offers excellent wellness services.

Traditionally, the most visited destination is located in Turopolje, a quiet, mostly lowland rural area with an abundance of untouched nature, rich cultural heritage and an interesting past. Its center is Velika Gorica, the largest city in Zagreb County, and the best starting point for research.

At the foot of Plešivica is the town of Jastrebarsko, and on the Plešivica hills you will often see hawks in the air, which were bred for hunting in the Middle Ages and the town was named after them. A place with a long history for hundreds of years, it is the natural center of this area and the starting point for excursions around the area and one of our most visited destinations.

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(Photo credit Tibor Grujic Marivo)

5. You also ran a great campaign before Christmas on buying local authentic products. Tell us a little about that, and which products were a hit?

We had a campaign called “Christmas magic in your home” with which we wanted to raise awareness of the importance of buying local products at this time of pandemic. Each destination has its own authentic story and its own local products and souvenirs. Zagreb County is rich in craftsmen. It is full of hardworking people who turn the natural resources of their homeland into unique, local products. One of the goals of the Zagreb County Tourist Board is to raise the world about the importance of buying from local producers and helping producers in branding and promoting products that we can be proud of.

The dedicated work of small craftsmen, artists and manufactories from our area should be especially emphasized because these products deserve all the attention. Combining traditional and modern, their creativity refreshes the heritage and enriches the entire offer of their region. I think this year hit were fabulous 'strukli with truffles' and the Zagreb County truffle praline.

We are very proud of the intangible cultural heritage of Zagreb County. The most popular dessert, ‘Samoborska kremšnita’, is now legally protected as an autochthonous Samobor - Croatian brand.

Also, autochthonous gastronomic product of the Zagreb County ‘Rudarska greblica’ has been approved a protected designation of geographical origin at the European level. With this label, ‘Rudarska greblica’ becomes the 29th Croatian product with a protected name in the European Union and the first protected gastronomic product in the Zagreb County.

This is a great compliment to the originality and preservation of our tradition, especially when today we have the first recognition for the ‘Rudarska greblica’ to which the European Union has established intellectual property rights. The Zagreb area has contributed to the Croatian and, as of today, European list of protected geographical indications, which emphasizes the relationship between a particular geographical region and product name, where the special quality, reputation or other characteristics of the product can mainly be attributed to its geographical origin.

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6. The pandemic is hanging over everything. How do you even prepare for a tourist season with such uncertainty? What kind of season are you expecting?

In these difficult, uncertain and challenging times it is hard to anticipate results and expectations but what we know for sure is that the main criteria will be the epidemiological situation. So, the success of the tourist season and tourist results is subordinated to the epidemiological situation.

The trend of staying in nature and turning to rural areas will continue this year as well. People's habits have changed and staying in nature, excursions and escape from mass tourism will surely mark this year as well. We can say that the results of surveys conducted by some sales platforms in tourism are now the most relevant for assessing and planning activities in the tourism sector. According to indicators, from 60 to almost 80% of guests are ready to go on vacation this year as soon as the epidemiological situation with Covid-19 allows. So, there is still an unquenchable hunger for travel. A stronger opening is to be expected only in the 2nd quarter of 2021, which strengthens our assessment of the reorientation of our activities to domestic tourism. The trend is to stay in nature, excursions and escapes will surely mark this year as well. Zagreb County will remain the most attractive weekend destination and I am sure that this year we will record increased interest in our destinations in the ‘Zagreb Green Ring’. The emphasis will be on safety and hygiene, new markets, and purpose travel and going to near destinations. Zagreb County will remain the most attractive weekend destination and we will certainly record increased interest in all destinations of the ‘Zagreb Green Ring’ this year as well.

In March 2021 Zagreb County announced a million-worthy competition for grant support to entrepreneurs in tourism. Grants are awarded for the renovation and equipping of accommodation units and the development and improvement of additional facilities such as swimming pools, wellness and other recreational, sports and entertainment facilities. The pandemic will pass, tourists will come again and that is why we support entrepreneurs to add value to their accommodation facilities.

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(Photo credit Ivanic Grad Tourist Board)

7. Where do you see the potential for tourism growth for Zagreb county?

This ‘new time’ requires a personalized, honest and thorough approach to the guest, who wants to experience the local community in an authentic way based on experience. The focus is on a new meaning in sustainable coexistence with local communities, nature, culture and history of these areas. Since our destinations abound in many additional facilities from wine roads, cultural routes, untouched nature of Žumberak which offers you detoxification from the hustle and bustle of the capital, intangible cultural heritage with the stamp of Europe you can taste, truffle hunting, castles, promenades, educational trails… We are yet a year-round and attractive destination. The trend of interest in holiday homes on the continent is constantly growing. We definitely need to raise the quality of accommodation because there is a great demand for holiday homes in rural accommodation and that is why this tender is a complete success because we will raise the quality and strengthen the content and very soon, we will have concrete progress.

We are aware of the potential that our destination has. For example, we have a strong scene with domestic distilleries engaged in the artisanal production of gin, which is in a big positive trend with craft breweries. Also, special attention is needed to health tourism as one of the fastest growing tourist products, given that in Ivanić-Grad there is a “Special Hospital Naftalan” where work was done on the reconstruction and extension. With cycling and bike trails, a green story and all of the above, we can conclude that we have great potential, which we must turn into quality resources.

It is of great importance to us to unite Zagreb County tourist boards for the purpose of networking, intensive cooperation and joint action of Zagreb County tourist boards and relevant stakeholders with the aim of intensive promotion of the ‘Zagreb Green Ring’ region and existing tourist products and programs. Our goal is certainly integrated quality management of the Zagreb County tourist destination product, which will reduce the gap between the level of quality that tourists expect and the level of quality that the destination is able to provide and deliver, improving the quality and content of Zagreb County tourism product, increasing tourist satisfaction and tourist spending in Zagreb County and the benefits for entrepreneurship in tourism. 

Also, Zagreb County Tourist Board is the organizer of the photo competition for the selection of the most beautiful photographs of the Zagreb County, called "Photo Zagreb County". The purpose of the competition is to show the cultural and historical sights and traditions of Zagreb County, a story or experience from one of the events, active vacation in nature or rural areas, which will further promote the visit and research of Zagreb County.

Our vision is to create the identity of the destination, and in order to realize that vision, the process must be alive for all visitors and tourists who come to the destination. With our photo competition we want to see a unique experience, based on the feeling and experience of the destination, and through the lens of each of us to highlight the unique attributes of a particular destination with what makes it different from the others, authentic. In this way, we want to influence the preservation and promotion of identity and tradition and the image of the destination in general.

8. And finally, tell us about your favorite place and favorite thing to do in Zagreb county? 

The whole county is attractive as a tourist destination, each part of it has its own peculiarities and similaritie. Since we are located in the wine-growing region of 'Bregovita Hrvatska', it is certainly a great pleasure to visit our valuable winemakers. Check-out coopers collection Golub family, which is designed as a permanent exhibition at the ground floor of the old house.

Feel the spirit of old times and visit Mlinareva Iža, the original miller's house where the miller's family once lived. The sacral heritage consists of numerous churches and chapels of the Jaska region that attract the attention of every passer-by. Jastrebarsko is an ideal destination for lovers of active tourism and nature. Explore every corner by bike, on foot or by air because there are many opportunities: bike trails and routes (Jaska Bike), hiking, horseback riding, orienteering, motocross, and for those looking for adrenaline - paragliding from Japetić or Plešivica.

I would definitely recommend tasting local products in Zagreb County.

In a relatively short period of time, three good news came from Samobor, after the ‘Rudarska greblica’, Samobor kremšnita’ and the ‘Samobor češnofka’ became a protected product. Protection at national level is an important first step towards gaining the status it deserves on the European gastronomic map. The diligent hands of the people of this region write the history of taste, and it is up to us to taste them and experience this original story with all our senses.

To learn more about the magic of Zagreb beyond the city, visit the Zagreb County Tourist Board website

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