Proizd is not a beach. It's an island, it's a statement, it's a representation of the way of life.
Located just off Vela Luka, Proizd Island and the beaches on it are often said to be the "best beaches in Croatia". While that may or may not be true, and is a purely subjective assessment, the fact remains that one should visit Proizd if opportunity ever presents itself. Just off Vela Luka, reachable by a boat ride that takes around half an hour, leaves near the gas station in Vela Luka and costs 60 kuna per person for a return ticket, the island is the pearl of Vela Luka. The beaches of the island, Srednji Bili Buk, Veli Bili Buk, Donji Bili Buk and Batalo are all amazing, and are aimed at different types of tourists.
The three "buks" are white amazing stone slabs, diving straight into the pristine sea. Srednji and Veli are the beaches you'll most often see on the photos, and they attract most people. The third, Donji Bili Bok is the nude beach, so it's best for everyone if you don't go there in your clothes. Batalo, the shallowest bay of the island, is a paradise for families with children, as the sea is perfect there for their games, and there's practically no danger for them there so you can just let them enjoy.
All of the beaches are facing North and are all close to one another. They're also connected by well-maintained footpaths, which make it very easy to get from one to another. On the beaches themselves there isn't much shade, obviously, as they are in fact stone slabs, but if you're willing to walk just a few steps, you'll have no proble finding a wonderful spot in the Dalmatian forest of your dreams.
There is a small bar/restaurant on the island, right next to where the boat from Vela Luka docks, but beware that it's operating at full capacity during the high season, and that the prices there are as you'd expect from the only bar on the island considered to be one of the nicest in the country. If you go to Proizd don't forget to check out the view of Hvar Island to the North and the open sea to the South.
