January 19, 2021 – Tourist boards in Zagreb County are uniting in two projects – to develop and promote cultural and gourmet tourism.

The new Law on Tourist Boards and the Promotion of Croatian Tourism encourage the tourist boards' association, both project-wise and formally. Local and regional tourist boards, as well as tourist boards and local self-government units that do not have an established tourist board for their area, may join a project (agreement) association.

Many tourist boards have already taken advantage of this opportunity, such as the Zadar Archipelago and Southern Istria tourist boards, and more recently, the tourist boards in Zagreb County.

Namely, they unite to promote and develop cultural and gourmet tourism. As the Zagreb County Tourist Board director Ivana Alilović points out, their goal is to intensively promote the Zagreb Green Ring region and existing tourist products and programs.

Scene from Zagreb County / Romeo Ibrišević, Zagreb County Tourist Board

"Our goal is integrated quality management of the Zagreb County's tourist destination product, which will reduce the gap between the level of quality that tourists expect and the level of quality that the destination can provide and deliver. Also, we want to improve the quality and content of Zagreb County tourism product, increase tourist satisfaction and tourist spending in Zagreb County and the benefits for entrepreneurship in catering and tourism," says Alilović.

Gourmet tourism in Zagreb County

Local tourist boards of Jastrebarsko, Samobor, and Sveti Ivan Zelina cities have concluded an agreement on the local Zagreb County Tourist Boards' association. In this first project, the joint activity will be the development of gourmet tourism. Wine roads and cheese roads are among the many tourist attractions of rural, eno, and gastro tourism of Zagreb County.

Vineyards and wine cellars in Zagreb County are located on three wine roads – Plešivica Wine Road, Zelina Wine Road, and Samobor Wine Road. Along wine roads, you can find Purtugizec Plešivica and Kraljevina Zelina wines from the Zagreb County brand, as well as Bermet, a traditional and widely recognized Samobor aromatized wine.

Also, there are wines produced from indigenous varieties Plavec yellow, sweet Zelenac, and Šipelj, and many other wines such as Chardonnay, Sauvignon, black, gray, and white Pinot, Rhine Riesling, Traminer, Frankovka, Škrlet, yellow Muscat, Šipon.

Vineyards in Jastrebarsko / Copyright Romulić and Stojčić

The main goals of the association through the gourmet tourism project are:

• The smart specialization of Zagreb County.
• The development of a tourist destination for gourmet tourism.
• Improving the value chain of gourmet tourism.
• Digitalization and application of new technologies.
• Multi-sector connectivity.
• Development of local production systems (Agri-food).
• Positioning and promotion of Zagreb county.

Cultural tourism in Zagreb County

Cultural tourism in Zagreb County is based on protected natural heritage and cultural and historical heritage. Zagreb County has a rich treasury of natural heritage and beauty. It has many protected natural areas, which contribute to the development and success of cultural, hiking, picnic, and sustainable tourism in Zagreb County.

The association project aims to establish a basis for the integrated management of cultural tourism. Alilović says they want to create a recognizable tourist destination product that will be the main instrument for encouraging tourism competitiveness in Zagreb County. She adds that cultural resources are the leading destination's product in the promotion of a tourist destination, and what makes one destination different from the other is its intangible cultural heritage.

Lužnica Castle, Zaprešić / Zagreb County Tourist Board

"Heritage is the essential element by which a tourist destination's management attracts tourists to the destination. It is an attractive basis for branding. Creativity based on traditional intangible heritage thus pushes the boundaries of the mere functionality of a product.

Through the example of a cultural thematic route, we seek to show how myth can become a potential attractive basis for the development of mythological tourism in Zagreb County. The thematic route's stories and locations offer a choice according to criteria of collective and personal importance. Therefore, the thematic route is an open system that can be toured individually or organized with expert tourist guidance.

Special attention was given to the local identity. For example, the customs of St. George and St. John were highlighted, as well as other customs that are traditionally woven into the Zagreb County and surrounding regions," says Alilović.

The tourist offer of Zagreb County abounds in cultural and historical heritage, such as stories and legends, wooden construction, sacral construction, indigenous architecture, and archaeological finds and monuments of its rich past.

Zagreb County can also boast more than 200 cultural and historical heritage sites. Among them, castles Novi dvori Jelačićevi are a unique example of a complete manorial-economic complex preserved to this day. Then there are forts, manor houses, rich wooden sacral heritage, of which the most prominent is the chapel of St. Barbara in Velika Mlaka. A beautiful example of autochthonous secular architecture is the manor house (curia) Modić-Bedeković in Donja Lomnica. A special attraction is the memorial room of Alojzije Stepinac in Krašić.

Krašić, Zagreb County / Zagreb County Tourist Board

Valuable is the archeological finds in Ščitarjevo, not far from Velika Gorica, and Budinjak (10th-6th centuries BC), one of the most important prehistoric archaeological sites in Croatia.

The project area includes the tourist boards of the cities of Zaprešić, Velika Gorica, Vrbovec, and Dugo Selo, the tourist boards of the municipalities of Pisarovina and Krašić, and the tourist board of area of the Sava-Sutla valley and hills.

"Agreements of project association in the Zagreb County Tourist Board are an example of planned activities. It is clear that the destination through joint action has the opportunity to better position itself in the market and develop projects that will stimulate overall economic development," said Alilović.

Alilović concludes that the association should result in numerous synergy effects. Not only in quality but also much-needed cost-effectiveness of promotion and project implementation.

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December 6, 2020 – With the project In Cultura Veritas, 200 kilometers of wine roads and 80 cultural heritage sites were connected in the cross-border area between Zagreb County in Croatia and the Obsotelje and Kozjansko subregions in Slovenia.

As Lokalni.hr reports, the main goal of this recently completed project, which lasted 28 months and is worth one million euros, was to contribute to the attractiveness, attendance, and protection of the cultural heritage of the area and increase economic activity through the development of a new sustainable cross-border destination. The goals were also to strengthen the capacity of local stakeholders and the comprehensive promotion of tourist destinations from the Zagreb County and the Slovenian subregions Obsotelje and Kozjansko.

The In Cultura Veritas project was implemented by Zagreb County, with partners the Museum Documentation Center and the Association of Croatian Travel Agencies. Slovenian partners were the Sotla Development Agency, the Municipality of Šmarje pri Jelšah, and the Maribor Agricultural and Forestry Institute.

On behalf of Zagreb County, the project was presented by Ivana Rendulić Jelušić, who pointed out that thanks to this project, the attractiveness of the offer of cultural and wine tourism in Zagreb County was increased following the requirements of modern visitors.

The cooperation of about 40 winemakers from the area of Zelinska, Samoborska, and Plešivička wine roads, the towns of Samobor, Jastrebarsko, and Sveti Ivan Zelina, and their city museums have borne fruit.

As Večernji.hr reports, the attractions of wine and cultural tourism within the new destination have been promoted by the application of modern digital tools, the improvement of the visitor infrastructure, and the renewal of cultural heritage.

This project idea was developed thanks to the recognition of common and insufficiently promoted tourism potentials in the cross-border project area. The area has a rich and somewhat forgotten cultural and historical heritage preserved in about 80 cultural heritage sites located along 200 km of wine roads.

The centuries-old tradition of wine production is an important part of life in this area, and the quality of the wine is confirmed by numerous awards that adorn the walls of wineries on Plešivica, Zelina, Samobor (Croatia), and Šmarje-Virštanj wine roads (Slovenia). It is in this area that the oldest vine in the world is located, the one from Maribor. Also, the fluttering and fresh white wine Kraljevina, which is believed to have been drunk by the famous Beethoven, is an autochthonous variety produced only in the Zelina area in Croatia.

Zagreb County was the leading partner of this project and thus digitized the tourist offer of the new cross-border tourist destination. A digital catalog with the cultural and wine offer of this area is available on the project website, where you can find information about winemakers, museums, natural heritage sites, photographs, multimedia content, and interesting facts and legends about famous people associated with the project area.

The digital catalog is also available on a mobile application, as well as on tourist machines and smart benches set up by the Zagreb County in the center of the cities involved in the project – Sveti Ivan Zelina, Jastrebarsko, and Samobor.

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The beauty of nature in absolute peace – that is the Robinson-style accommodation and tourism. The Prigorje region around Sveti Ivan Zelina abounds in untouched nature, which is why there is an excellent potential for developing this latest trend in the tourist offer, reports Lokalni.hr on March 6, 2019.

The Hiža Dragec in Donje Orešje is the first registered facility for providing Robinson-Crusoe-style accommodation in the Sveti Ivan Zelina area. The town’s tourist offer is based on its heritage and tradition, with an emphasis on cultural landmarks, the rich gastronomic offer of local specialties and a varied wine selection, as well as the potential provided by rural, sports, hunting and fishing tourism.

The revitalization of Zelingrad, an important site of architectural heritage, is underway. It is a vital part of the plans to turn the Zelina Hills into a tourist excursion destination which already offers hikers numerous hiking, cycling and horseback riding trails.

There are also more and more private owners who are slowly turning their second homes and farmhouses into holiday homes and other forms of accommodation surrounded by beautiful landscapes. In 2015, the Tourist Board of Sveti Ivan Zelina had just two registered bed and breakfasts (with 39 beds in 18 separate accommodation units), and currently, it has 15 bed and breakfasts with 89 beds in 36 accommodation units.

In order to continue the trend of an increase in the number of private rentals, the Town of Sveti Ivan Zelina has made a decision to set the rental tax at the lowest allowed level, which is 150 kuna per bed. Exciting events such as the International knights' tournament, the Wine exhibition of continental Croatia which has a 50-year tradition, the Moto meetings and the Short film festival are continually bringing in a large number of participants and visitors.

The town of Sveti Ivan Zelina is located in the northeastern part of the Zagreb County and borders on the west with the City of Zagreb and the Krapina-Zagorje County, in the north with the Municipality of Bedenica and Varaždin County, in the east with the municipalities of Preseka, Rakovec and Brckovljani and the town of Vrbovec.

Today, the town of Sveti Ivan Zelina has 62 settlements and has 15,990 inhabitants (according to the 2011 census), of which 2,749 or 17% live in the main settlement itself, while others live in the surrounding areas.

The town was first mentioned in 1185.

More news about Sveti Ivan Zelina can be found in the Lifestyle section.

Translated from Lokalni.hr (reported by Hana Ivković).

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