Pula is a destination that is gradually building its touristic value outside of the old and rather self-limiting ''sunshine and sea'' label, which is unfortunately something Croatia has bought far too much into and is now struggling to promote the depth of what it has to offer, from gastro tourism to sustainable tourism, this country has a lot to offer and Pula's efforts in terms of culture and creative potential have just recently been recognised by the European Commission (EC).

Istria in general is a destination that seems to grasp what being sustainable really means. Far from basing its entire offer on the sunshine and the glorious Adriatic sea, this region of Croatia is known for its wine, its food, its beautiful landscapes which for many are reminiscent of nearby Italy, on top of everything else that Croatia has to offer to foreign visitors. Sport, however, could potentially be yet another acheivement, and Istria could add this to its proverbial portfolio.

As Glas Istre/Chiara Bilic writes on the 4th of November, 2019, a new contract between Pula Airport and the popular British low-cost airline Easyjet has now been signed at the Tourism Fair in London, UK. Under that contract, three new lines should operate from the United Kingdom to the Istrian city of Pula.

The director of Pula Airport, Svemir Radmilo, said that back in 2015, 15,000 passengers arrived in the city with Easyjet, and this year that number increased to 150,000, which is no small feat and confirm's both Pula and Istria's popularity among Northern European tourists.

The good news for Pula is the possibility of holding a top tennis spectacle at the beautiful Pula Arena, which was announced by the director of Istria's Tourist Board, Denis Ivošević.

"We have spoken with Wimbledon with the aim of creating a two-day tournament in which tennis legends would participate," Ivošević said, seemingly not giving much away, but the news is encouraging for Istria as a whole.

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