Ankica Mamić, owner of the IMC agency, has been a marketing and public relations expert for more than 20 years. Based on her previous work and on her influence in the filed today, she is rightfully referred to as a pioneer of public relations in Croatia. She is a certified CIPR lecturer and a member of Croatian Association for Public Relations(CPRA), International Public Relations Association (IPRA), Chartered Institute of Public Relations (CIPR), and European Public Relations Education and Research Association (EUPRERA).