WWF Adria teamed up with Bruketa&Žinić to raise awareness about climate change.
Although the past couple of days were hot, some bars in Zagreb served drinks with no ice. Instead, guests got a straw with the message “Wondering why there is no ice? It would be a lot cooler if you did something about global warming.”
It’s a message from the WWF, which was handed out to the guests of Zagreb’s Brewbites together with several pieces of advice on how they can help prevent slow down climate change on a daily basis. Bruketa & Žinić OM came up with the idea, and Zagreb's Brewbites and Belgrade's City Center Hotel have joined the campaign.
The guests could get ice only if they shared a photo of their drink and a message on their social network profiles to spread information among their friends.
BiŽ Stand UP for Nature © BiŽ, via WWF Croatia
“Climate change is a big problem today, and if we don’t do something about it, it will be an even bigger problem tomorrow. This is why we have started the campaign to raise people’s awareness and make them realize that each and every one of us can help. Don’ just sit there and watch the ice melt!” is the message by WWF Adria.
Take a look at what the campaign looked like below:
